iContact Review: Premier Services To Improve Your Emails

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iContact reviewIt’s tough for email marketing companies to separate themselves from the pack, but iContact seems to have done just that with its exceptional premier services. You pay extra for a personal advisor to make sure you’re on top of your email marketing game, so iContact’s major strength is probably best for larger volume senders and mid-size businesses.

Visit iContact’s Website

Article Overview

iContact Review

3.9 / 5
iContact Review
Customer Service & Reputation 3.5
Pricing Template Selection 4.0
Social Media Marketing 3.5
Autoresponder 4.3
List Segmentation 4.5
Spam Score 3.5


  • Good advising support with premier level
  • Competitive pricing
  • Offers flexible options for subscriber sign-up forms
  • HTML editor for email newsletter templates
  • Seamless integration with Salesforce for stronger CRM programs
  • List segmentation by demographics, interests, and subscriber behaviors
  • Supports 5mb for online image storage
  • Developer portal and API
  • Comprehensive contact manager with bounceback handling & history reports
  • 97% delivery success rate


  • No weekend customer support
  • We’ve heard reports that their support system is not nearly as good as the competition (i.e., inexperienced support staff, long wait times, etc.)
  • Support community appears to be more of a “content blog” where people can post content on various topics completely unrelated to email marketing
  • RSS to email is limited and hard to use
  • Integration of software/apps is fairly limited

Other Pros

  • Spam checking
  • Data tracking, see who opens, clicks, and unsubscribes from your emails
  • Autoresponders
  • Social media management tools
  • Split A/B testing
  • iPhone and Android mobile apps
  • No credit card required for free trial

Key Features

  • Message Builder – easy drag and drop features in WYSIWYG templates
  • Message Coder – for users who like to get their hands dirty with HTML code
  • Subscriber and list management
  • List segmentation
  • Social media sharing on Facebook, Twitter and LinkedIn
  • Multiple message and social media analytics and real-time tracking tools
  • Autoresponders
  • Spam checking
  • Split A/B testing
  • Advanced segmentation

Premier Services

iContact’s premier services include all of their basic features plus some additional bells and whistles targeted for larger volume and more advanced needs. It’s unclear how much more you’ll pay for these services since you’re required to contact customer service for pricing.

  • Advisory Services: A dedicated strategic advisor researches your competitors and industry, sets you up with a marketing plan and educational resources, and digs deep into your message analytics to boost your business’s ROI.
  • Large Sender Services: iContact gives you what you need to reach a broader audience, including a reliable sending infrastructure, support from a strategic advisor, comprehensive tracking, custom reports, advanced segmentation, and more.
  • Custom Design Services: iContact designers assist your design needs. You get access to footers, sign-up forms, subscription pages and more. Quick message services get iContact professionals to send emails for you whenever you are running short on time.

iContact Price

iContact fees are very competitive compared to other providers. Its pricing is based on the number of contacts per month, and you can pay monthly — no long-term contract is required. You receive a 15% discount on monthly pricing if you purchase the annual plan. It also provides a 20% discount for nonprofit 501 (c)(3) organizations (free account for North Carolina based nonprofits).

iContact has a 30-day free trial.

Number of ContactsPrice Per Month for EssentialPrice Per Month for Professional
25,001-35,000$239Call or request a quote online
35,000-50,000$299Call or request a quote online

iContact Coupon Code

iContact occasionally has seasonal coupon codes, visit our dedicated iContact coupon page

Is iContact Good?

Overall it was difficult to find recent reviews for iContact online, it doesn’t have much of an online presence from consumers. We try to only share recent reviews (within the past 12 to 18 months) because we know companies can change and don’t want to share outdated reviews that may be inaccurate today. Below is the one recent positive and negative review we could find for iContact.

Positive Reviews

Super easy to use, intuitive tools, layout, etc. #1 probably the ability to do live chats with tech folks. Helps solve problems in minutes! I have recommended this product to others, who have joined our team, as well as other business owners outside of the agency. It’s super easy to use and the availability to chat live (immediately) with customer service is a super service. You can’t beat the customer service! – Doug V., G2Crowd 1/9/2018

Negative Reviews

The new system can be a bit clunky. I know they’re still ironing out some kinks in the new system but for now some things are annoying and buggy. But at least we’re able to send. I also wish you could batch delete your lists you create as well. – William W., G2Crowd 12/15/2017

What’s Split A/B All About?

If you’re wondering what split A/B testing involves, iContact demonstrates the basics for you. If you want to learn more, Amazon’s Developer Console has a great nuts and bolts explanation of just how A/B testing works.

Is iContact The Email Marketing Service For You?

Visit iContact’s Website

What sets iContact apart is their premier services. Very few services offer personal advisors who are dedicated not only to helping create a marketing plan but are also committed to troubleshooting problems. iContact was among Deloitte’s Fast 500 up-and-coming companies back in 2011, but they don’t seem to be growing at the same rate these days. Still, it’s worth checking out how iContact compares in our Email Marketing Services Reviews.

Have you used iContact?

Disclaimer: This website contains reviews, opinions and information regarding products and services manufactured or provided by third parties. We are not responsible in any way for such products and services, and nothing contained here should be construed as a guarantee of the functionality, utility, safety or reliability of any product or services reviewed or discussed. Please follow the directions provided by the manufacturer or service provider when using any product or service reviewed or discussed on this website.

Amy grew up in England and in the early 1990's moved to North Carolina where she completed a bachelors degree in Psychology in 2001. Amy's personal interest in writing was sparked by her love of reading fiction and her creative writing hobby. Amy is currently self employed as a freelance writer and web designer. When she is not working Amy can be found curled up with a good book and her black Labrador, Jet.

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Mitch Wilson
If iContact couldn’t get any worse, they have taken it to a new level moving their customer support area to Salvador and try getting anyone to help you there. Seriously one pathetic company, save yourself the headache, go somewhere else.
Peggy Lutz
iContact is getting a well-deserved reputation for shady billing practices, and my recent experience trying to get a refund for months of being overcharged bears this out. I’m very disappointed in iContact’s customer service, which is long on words and extremely short on results.
Kimberly Alt (Admin)
So sorry to hear about your poor iContact experience. Have you switched to a new email marketing service yet?
Bad service. Since week one I like to send emails and created a list. Immediately after paying, they disabled my auto responder and my list because I
need permission to use my contact list after I collected them through a free high value book. I have to write on the free download book button that I will send them another free offer after I send the free book, even though they can cancel at any time. I disagreed with this option and they offered another option to send a request to them if they’d like to continue. But this never worked, instead nothing is working. And to cancel the contract is not possible. No service and you have to pay. Easy money making machine.
Kimberly Alt (Admin)
Sorry to hear about your terrible experience with iContact. Thank you for sharing it with us. Have you found a better service since iContact?
I’d like to change to Mailchamp or Aweber.
Kimberly Alt (Admin)
If you end up having any questions between the two feel free to ask. We want to make sure you choose a company you’ll be happy with. Best of luck!
Having used several email marketing platforms over the years, I am setting up a new client on an email marketing program. I’ve spent a little time comparing features and was pretty intrigued by the features of iContact. Their site is full of useful information. Their templates seem to be first class and generally better than some of the other cookie-cutter ones out there – even if not, their design services and their HTML capabilities make them seem a bit ahead of the pack. Couple that with their Advisory Premium service, and free trial and I’m going give them a try. This review sealed the deal. Thanks for going into such depth on their product.