An article with compelling images averages 94% more total views than one without. If that wasn’t enough, research indicates that our brain processes visual content 60,000 times faster than text. So, it’s fair to say that visuals should be a large part of your content marketing strategy to make the biggest impact on your audience, captivate new fans, and increase engagement.
GetResponse is one of our go-to email marketing platforms. In fact, it’s our number one pick! CEO Simon Grabowski founded the business in 1999 with only $200 while he was still in college. Flash forward 16 years and his company is now one of the largest email marketing services in the world. We’re so impressed with his entrepreneurial spirit and were thrilled when we got the opportunity to interview him for our “People Who Rock the Web” series. We ask Simon about how he get got his start in email marketing, what he’s learned over the years and how GetResopnse continues to strive to improve and focus on its customers. Read on to learn more about Mr. Grabowski and GetResponse.
If and when you decide to take the entrepreneurial leap, you will need passion, lots of energy and a depth of market insight to make the business a success. StandDesk’s CEO Steven Yu has all those characteristics and that is partially why his new product and company have been so successful. That along with determination and the willingness to take on a lot of risk. The reward: an affordable adjustable standing desk. In our latest “People Who Rock the Web” series interview, we had the chance to ask Steven about his journey and experience. Find out what sparked the idea, what benefits there are to standing desks, tips on how to adjust to using them and general business advice he’s learned through the development of StandDesk.
Peter Coppinger went from an idea of creating a project management tool to a company with 20+ employees and more than 1 million customers in nearly every country around the globe. What started as a tool to compete with the likes of Basecamp has evolved into a full suite of products including time management tracking, chat, help desk and more. He began coding the first version of the software on his sister’s sofa and hasn’t looked back since. The business has evolved, re-branded and experienced explosive growth with no plans of stopping anytime soon. Learn more about Peter’s background, find out what’s in store for the future of Teamwork (our #1 pick for the best project management software) and get some advice from this Irish businessman who rocks the web.
Russ Fujioka has quite the resume making a career out of building companies and their brands. His latest venture is heading up the United States division of one of the world’s leading account software companies. Xero is a global company with hundreds of employees, yet it caters to small to mid size businesses. Learn more about his advice and the future of accounting for small businesses as one of our top picks for best accounting software.
Snapchat, YouTube, LinkedIn, Instagram, Pinterest, Facebook, Twitter… you name it! There are more social media channels than we could have ever imagined. It’s time consuming to create and post content and track the effectiveness of it all. Enter social media management software to help you get the job done. they offer a one stop place to post, analyze and monitor all of your social media efforts, alleviating the pain of having to log in and out of dozens of accounts and websites regularly.
Emeric Ernoult traded his career as an attorney in Washington, DC for the entrepreneurial life by creating AgoraPulse, one of the industry’s leading social media management tools. As the co-founder and CEO of a tech startup, Emeric has built a successful product that competes with some of the biggest players in the market, yet keeps a humble perspective and a lean team. Learn more about his journey, including how the idea for AgoraPulse came about, how he maintains a work/life balance, his advice based on what he’s learned along the way and more in our exclusive interview with Emeric.
You don’t have to be a professionally trained graphic designer or spend a lot to make your brand look like a million bucks. Yes, you could hire an advertising agency or a graphic design company, but if you’re feeling a little artsy and don’t mind the challenge, you can try your hand at designing your own branding using graphic design software.
Everyone seems to be a great photographer these days thanks to the smartphone in their pockets and online image editors. Instagram made everyone feel like a pro by allowing for quick and easy filters (Lo-Fi, X-Pro or maybe MayFair?) to be applied to any pic you take. But, while Instagram may have started the trend, it also raised people’s desires for more professional looking photos for every situation. Smartphones put more high quality cameras in people’s pockets than ever before which has contributed to making the photo editing space super crowded with services to enhance, edit and share those pics. With so many photo editing software to choose from, ranging from free to high-end, it can be tough to know which one is best for you. We’ll take a look at the best picture editing software including pricing and pros and cons for each one.
What started as an idea by Cameron Priest, his brother and a friend is now a worldwide inventory management software platform in 140 countries and counting. Originally from New Zealand, Cameron Priest and his team of over 100 at TradeGecko are based primarily in Singapore where they’ve found success with the country’s mission of fostering entrepreneurial spirit and offering opportunities for technology and funding. Learn more about the history, struggles and successes of TradeGecko and what it’s like to manage a global startup company.
Not only is it an honor to interview one of my content marketing idols, it is particularly exciting that she is our first female featured in our People Who Rock the Web series. And what better way to kick off the girl power than with a kick @ss woman like Ann Handley. Not only is she an accomplished author, speaker, mom, wife and overall awesome person, she is the Chief Content Officer (CCO) at MarketingProfs, where she’s been leading the charge on all things B2B Marketing for more than a decade. But before we get into her Q&A , I have a small back story to share.
When it comes to website builders there are dozens of options to choose from. But, in reviewing the various services on the market, we think creating a website with an online tool couldn’t be easier thanks to Weebly (our top pick for Best Website Builder Software). That’s what co-founder Dan Veltri and his classmates turned business partners were determined to do when they created Weebly. What started as an idea in college, now helps millions of businesses, organizations and individuals create beautifully designed websites in a matter of minutes thanks to their pre-designed templates and effortless drag and drop editors. Learn more about how the idea came about and get some useful web and life tips. You will also get a virtual tour of Weebly’s offices, complete with the secret poker room speakeasy (pictured in photo), in our latest People Who Rock the Web interview with Dan…