Best WordPress Popup Plugin: Beyond Annoying Popup Ads

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Best for…

Ninja Popups logo
Layered Popups logo
Email List Building
ConvertPlus logo

Are using popups on your website worth it based on their reputation as one of the most annoying elements of a site? The short answer is yes — if you use them strategically and sparingly. There are some big-name popup plugins out there, namely OptinMonster and Bloom, but they charge a sizable monthly fee and certainly aren’t budget-friendly for startups or small businesses.

Here, we give you excellent alternatives that only require a one-time fee of $25 or less. Sound too good to be true? See what we’ve uncovered as the best WordPress popup plugin for small businesses.

Article Overview

WordPress Popup Plugin Winners

We’ve broken down our top picks for the best WordPress popup plugins into categories of usage to help you choose the one that meets your specific needs. The following plugins represent the ideal combination of affordability and functionality. We also chose our picks based on the features offered, ease of use, integrations, customer reviews and other factors.

Multi-Use Popups: Ninja Popups Review

Ninja Popups logoVisit Website

Ninja Popups by arscode is the best popup plugin for WordPress if you’re looking for popups that go beyond email subscriptions, including holiday offers, discount sign-ups, download buttons and much more. Intuitive and versatile, Ninja Popups is easy to configure (no coding required), and you can customize everything from colors and buttons to Google fonts and 70+ animation effects.

This popup-blocker-proof plugin gives you more than 65 polished themes, eight free opt-in panels, A/B testing, page level targeting, integrations with social media and 40-plus email marketing services, hit and conversion statistics, and many more features. You can also set up a wide variety of popup triggers, including upon onload, after a certain amount of time in an article or inactivity, date-based, inline, sidebar, onscroll, exit popup and more.



  • Easy drag-and-drop visual editor
  • Optimized for search engines and fast loading speed
  • All themes are fully responsive (mobile-friendly)
  • Popup blocker proof
  • Integrates with major social media and 40+ email marketing services
  • Fully compatible with WPML and WooCommerce
  • Rating of 4.39/5.0 stars from 1,500+ users on CodeCanyon
  • A few reports about buggy software
  • Some user complaints about unhelpful tech support


A Ninja Popups Plugin for WordPress license comes with 6 months of support and future updates. You can extend support to 12 months for an additional $7.88 or $45.75 (depending on the license you select).

  • $27 for Regular License
  • $147 for Extended License (allows you to sell your end product)
  • One site only per license
  • View the plugin

Ecommerce: Layered Popups Plugin Review

Layered Popups logoVisit Website

Layered Popups is our pick for the best WordPress popup plugin if you run an ecommerce store. It’s compatible with WooCommerce (check out our WooCommerce plugin guide) general and product pages and offers many pre-built product-related popups that are fully customizable.

But there’s so much more you can do with this easy-to-configure plugin. Like Ninja Popups, Layered Popups is extremely flexible in the types of popups you can create and triggers you can set up.

You also get tons of integration options (60+ email marketing services), beautifully layered animations, more than 200 themes, A/B testing, statistics, Google/Universal Analytics event tracker support, the ability to add a popup to a webpage outside of WordPress and many more robust features.



  • Easy drag-and-drop visual composer
  • Speed optimized
  • All themes are fully responsive
  • Can add unlimited layers to each popup
  • Integrates with major social media and 60+ email marketing services
  • Fully compatible with WPML, WooCommerce and WP multisite
  • Supports shortcodes
  • Users report excellent and speedy tech support
  • Rating of 4.77/5.0 stars from 570+ users on CodeCanyon
  • Some coding knowledge required for advanced customization


A Layered Popups for WordPress license comes with 6 months of support and future updates. You can extend support to 12 months for an additional $6 or $37.50 (depending on the license you select).

  • $21 for Regular License
  • $125 for Extended License (allows you to sell your end product)
  • One site only per license
  • View the plugin

Email List Building: ConvertPlus Popup Plugin Review

ConvertPlus logoVisit Website

ConvertPlus (formerly ConvertPlug) Popup Plugin for WordPress is a powerful tool you can use to help turn your visitors into subscribers, social followers and customers. This plugin is geared toward conversions. It syncs with several major form plugins used for contacts, comments and registration, gives you 12+ different visitor behavior triggers and filters and even allows you to tailor your campaign based on the domain your visitor is coming from.

You also get 10+ popup display positions, 100+ ready-made templates, integrations with 30 email marketing services, real-time conversion statistics, A/B testing, the ability to import and export popups to other sites, and more.



  • Easy-to-use form builder for Visual Composer
  • Optimized for conversions
  • Can create mobile-specific popups
  • Built-in contacts manager
  • Can sync with WooCommerce, Contact Form 7, WP Content Form & WP Registration form plugins
  • Integrates with major social media and 30 email marketing services
  • Supports shortcodes
  • Excellent reviews for tech support
  • Rating of 4.76/5.0 stars from 450+ users on CodeCanyon
  • Doesn’t support WPML 
  • Popups aren’t as customizable as the other plugins reviewed here


A ConvertPlus Popup Plugin for WordPress license comes with 6 months of support and future updates. You can extend support to 12 months for an additional $7.13.

Video: Tips For When And How To Use Popups

Experts estimate that popups have an average conversion rate of 3.09%, but if you use them wisely and strategically, the best popups can surpass 10% conversation rates. Check out this brief video for some excellent popup tips and tricks.

Need Other Plugins Or Marketing Tools?

As we mentioned in our reviews, the ConvertPlus plugin syncs with several form plugins. If you’re looking for a powerful form plugin or want to learn more about them, be sure to see our reviews of the best WordPress form plugins.

We’ve also compiled a guide to what we consider to be essential WordPress plugins. Check it out; you might find another perfect plugin for your site. And finally, if you’re looking for a powerful yet affordable email marketing provider or are unhappy with the one you’re using, read our email marketing comparison reviews to see which services we recommend.

How do you feel about using website popups for marketing purposes?

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The information provided through this website should not be used to diagnose or treat a health problem or disease; it is not intended to offer any legal opinion or advice or a substitute for professional safety advice or professional care. Please consult your health care provider, attorney, or product manual for professional advice. Products and services reviewed are provided by third parties; we are not responsible in any way for them, nor do we guarantee their functionality, utility, safety, or reliability. Our content is for educational purposes only.

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