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Marketing

Learn about the various ways to promote, brand and sell your product or service. Includes email marketing, social media, online advertising, affiliate marketing, branding, graphic design and more.

Chapter 4: Website Marketing – How to Get Traffic to Your Website

Get Noticed

So, you’ve had an amazing idea for a new business, formed your company and built and optimized your website. Well, if you build it then they will come, right!? Not necessarily. It takes time, patience and a lot of spreading the word to the world. There are a number of relatively easy and cost-effective ways to get the word out about your site to help your traffic numbers grow…

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Chapter 3: Website Optimization – Security, Backup, and Experience

Website Optimization Security, Backup, and User Experience

Now that you’ve got your website up and running using the steps outlined in Chapter 2 of our How to Create a Website series, you’ll want to make sure it stays online, loads quickly, looks the same regardless of browser or device, and doesn’t get hacked. In this chapter we’ll look at security considerations, backup services, website speed, user experience, responsive design (mobile), browser compatibility testing, and more. This may sound like a lot of big words, but these are crucial elements to making your visitors happy and we will break it down into easy to understand bites…

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The Ultimate Guide: Setting Up Your Facebook Custom URL

How to get a Custom URL for Facebook

When you are starting a business or website, the first thing you might think to do is to buy the domain so you can lock it in before anyone else does. What you might not think about doing though (but should) is to also snag your social media account domains (including a custom URL for your Facebook page). Read on to find out the importance of getting a custom Facebook URL, how to set it up and what to use for your custom URL…

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TinyURL: a TinyURL Alternative

Linkthat

TinyURL is a great service – it allows you to shorten long URL’s such as example.com/index.php?id=4/directory/folder/etc/bla-bla-bla-bla.aspx) into URL Shortcuts (LinkTh.at/abc). But the service has been around for years, and is starting to get dusty. The “short links” are getting exceedingly long, as millions upon millions of links are being made, and the site is getting exceedingly cluttered with ads and promotions. In comes LinkTh.at to save the day.

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Chapter 5: Cha Ching! How to Make Money With Your Website

How to Make Money with your Website

Show me the money! That’s right, now that you’ve created your website, it’s time to figure out how to make money. If you are an online retailer, the financial path is rather obvious. However, if you’re a blogger, it’s probably not so straightforward. So, I am excited to share with you a couple of different ways that you can make money with your site and have a little fun along the way in this fifth and final phase of the website development process…

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Email Marketing 101: What Is Email Marketing?

Email Marketing 101 on chalkboard

In an age of information overload, email still tends to be one of the oldest and most effective tools for marketing your business. But what is email marketing exactly? It’s important to understand the terminology and some of the basics before you pick an email marketing service provider, design a template and create engaging campaigns. So, get ready to go back to the school of We Rock Your Web to learn more about email marketing 101…

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Interview with Simon Grabowski, CEO/Founder of GetResponse

Simon Grabowski

GetResponse is one of our go-to email marketing platforms. In fact, it’s our number one pick! CEO Simon Grabowski founded the business in 1999 with only $200 while he was still in college. Flash forward 16 years and his company is now one of the largest email marketing services in the world. We’re so impressed with his entrepreneurial spirit and were thrilled when we got the opportunity to interview him for our “People Who Rock the Web” series. We ask Simon about how he get got his start in email marketing, what he’s learned over the years and how GetResopnse continues to strive to improve and focus on its customers. Read on to learn more about Mr. Grabowski and GetResponse…

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Email Marketing Tips: A Definitive Guide to An Email Marketing Campaign

Email marketing sticky note

The first thing to consider in any email marketing campaign is knowing exactly what your product is and figuring out exactly how to reach out to find your audience. Before you go any further, you need to understand what you have and what you want to accomplish. The following guide will help you grow your business through producing valuable marketing content and getting your message out to as many people as possible…

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