Marketing

Learn about the various ways to promote, brand and sell your product or service. Includes email marketing, social media, online advertising, affiliate marketing, branding, graphic design and more.

How To Build Your Business Using Social Media

Social media websites

You would have to live under a rock to not believe that Facebook can grow your audience for your marketing messages and increase awareness of your business. If you are among those who are still unsure of the financial benefits that Facebook and other social media networks can bring, then let us provide you with a deeper understanding of the power of social media for business…

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5 Tips for a Successful YouTube Marketing Strategy

Amy of Savvy Sexy Social

There are so many online options to choose from to represent your brand. Too many actually! But one thing is for sure in 2015: if multimedia is not part of your strategy, you will quickly fall behind your competitors. But how can you use it for your business? Especially when you are competing with some of the best cat videos in the world, (Ha!). Here are a few steps to consider when starting your YouTube marketing strategy..

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How To Backup Facebook and Other Social Media Accounts

Social media exit sign

Could you imagine what would happen if one day we woke up and Facebook was gone? What would happen to all your precious memories and photos? We live in a digital world and we are constantly sharing things. But as privacy concerns become more prevalent and novelty wears off, more people are backing off social media, including Facebook. But don’t forget to backup your digital life before you jump ship. Even if you don’t go cold turkey, the new year is a good reminder to clean up your “social media self” and archive a copy of your files…

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Interview with Emeric Ernoult, AgoraPulse Co-Founder & CEO

Emeric Ernoult

Emeric Ernoult traded his career as an attorney in Washington, DC for the entrepreneurial life by creating AgoraPulse, one of the industry’s leading social media management tools. As the co-founder and CEO of a tech startup, Emeric has built a successful product that competes with some of the biggest players in the market, yet keeps a humble perspective and a lean team. Learn more about his journey, including how the idea for AgoraPulse came about, how he maintains a work/life balance, his advice based on what he’s learned along the way and more in our exclusive interview with Emeric…

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How to Instagram like a Pro – Tips & Expert Advice

Instagram tips on a chalkboard

With any new social media tool, I try to be one of the early adopters and was on the Instagram bandwagon right when it was released in October 2010. As a person who loves taking photos and documenting life, I was instantly hooked. Apparently they were on to a good thing and the rest of the world is now hooked too. In its largest acquisition deal to date, Facebook made an offer to purchase the company (with its 13 employees) for approximately $1 billion in cash and stock in April 2012…

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Chapter 4: Website Marketing – How to Get Traffic to Your Website

Get Noticed

So, you’ve had an amazing idea for a new business, formed your company and built and optimized your website. Well, if you build it then they will come, right!? Not necessarily. It takes time, patience and a lot of spreading the word to the world. There are a number of relatively easy and cost-effective ways to get the word out about your site to help your traffic numbers grow…

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Chapter 3: Website Optimization – Security, Backup, and Experience

Website Optimization Security, Backup, and User Experience

Now that you’ve got your website up and running using the steps outlined in Chapter 2 of our How to Create a Website series, you’ll want to make sure it stays online, loads quickly, looks the same regardless of browser or device, and doesn’t get hacked. In this chapter we’ll look at security considerations, backup services, website speed, user experience, responsive design (mobile), browser compatibility testing, and more. This may sound like a lot of big words, but these are crucial elements to making your visitors happy and we will break it down into easy to understand bites…

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The Ultimate Guide: Setting Up Your Facebook Custom URL

How to get a Custom URL for Facebook

When you are starting a business or website, the first thing you might think to do is to buy the domain so you can lock it in before anyone else does. What you might not think about doing though (but should) is to also snag your social media account domains (including a custom URL for your Facebook page). Read on to find out the importance of getting a custom Facebook URL, how to set it up and what to use for your custom URL…

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Chapter 5: Cha Ching! How to Make Money With Your Website

How to Make Money with your Website

Show me the money! That’s right, now that you’ve created your website, it’s time to figure out how to make money. If you are an online retailer, the financial path is rather obvious. However, if you’re a blogger, it’s probably not so straightforward. So, I am excited to share with you a couple of different ways that you can make money with your site and have a little fun along the way in this fifth and final phase of the website development process…

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