Marketing

Now that you’ve got your website up and running using the steps outlined in Chapter 2 of our How to Create a Website series, you’ll want to make sure it stays online, loads quickly, looks the same regardless of browser or device, and doesn’t get hacked. In this chapter we’ll look at security considerations, backup services, website speed, user experience, responsive design (mobile), browser compatibility testing, and more. This may sound like a lot of big words, but these are crucial elements to making your visitors happy and we will break it down into easy to understand bites…

When you are starting a business or website, the first thing you might think to do is to buy the domain so you can lock it in before anyone else does. What you might not think about doing though (but should) is to also snag your social media account domains (including a custom URL for your Facebook page). Read on to find out the importance of getting a custom Facebook URL, how to set it up and what to use for your custom URL…

TinyURL is a great service – it allows you to shorten long URL’s such as example.com/index.php?id=4/directory/folder/etc/bla-bla-bla-bla.aspx) into URL Shortcuts (LinkTh.at/abc). But the service has been around for years, and is starting to get dusty. The “short links” are getting exceedingly long, as millions upon millions of links are being made, and the site is getting exceedingly cluttered with ads and promotions. In comes LinkTh.at to save the day.

Show me the money! That’s right, now that you’ve created your website, it’s time to figure out how to make money. If you are an online retailer, the financial path is rather obvious. However, if you’re a blogger, it’s probably not so straightforward. So, I am excited to share with you a couple of different ways that you can make money with your site and have a little fun along the way in this fifth and final phase of the website development process…

In an age of information overload, email still tends to be one of the oldest and most effective tools for marketing your business. But what is email marketing exactly? It’s important to understand the terminology and some of the basics before you pick an email marketing service provider, design a template and create engaging campaigns. So, get ready to go back to the school of We Rock Your Web to learn more about email marketing 101…

GetResponse is one of our go-to email marketing platforms. In fact, it’s our number one pick! CEO Simon Grabowski founded the business in 1999 with only $200 while he was still in college. Flash forward 16 years and his company is now one of the largest email marketing services in the world. We’re so impressed with his entrepreneurial spirit and were thrilled when we got the opportunity to interview him for our “People Who Rock the Web” series. We ask Simon about how he get got his start in email marketing, what he’s learned over the years and how GetResopnse continues to strive to improve and focus on its customers. Read on to learn more about Mr. Grabowski and GetResponse…

Email marketing is a huge part of any business that wants to be a part of the business side of technology, but with so many different mailing programs to choose from it can be difficult to decide which is for you. Omnistar is just one mailer among many, but it offers a large number of features for a particularly affordable price…

The first thing to consider in any email marketing campaign is knowing exactly what your product is and figuring out exactly how to reach out to find your audience. Before you go any further, you need to understand what you have and what you want to accomplish. The following guide will help you grow your business through producing valuable marketing content and getting your message out to as many people as possible…

This guest post from DJ Waldow gives great insight into 4 components that every killer email should have. DJ has nearly a decade of email marketing experience and currently lives in San Francisco where he consults on email marketing and social media. He does many speaking gigs at conferences around the country too so keep an eye out for him coming to a city near you! Thanks again DJ for your time and helping our readers make the most of the email marketing. Here we go…

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