Marketing

Learn about the various ways to promote, brand and sell your product or service. Includes email marketing, social media, online advertising, affiliate marketing, branding, graphic design and more.

Interview With Amalia Bercot: CMO At SendinBlue

Amalia Bercot

SendinBlue is our top pick for best email marketing platform for ecommerce and we had the chance to interview their Chief Marketing Officer, Amalia Bercot. Based in France, Amalia heads up the company’s marketing and acquisition efforts which has resulted in vast growth to over 20,000 global customers in just five short years! Find out more about how they did it and how SendinBlue can help your small business succeed through email marketing in our exclusive Q&A session…

Read More »

MailChimp WordPress Integration: Transform Traffic Into Customers

MailChimp WordPress Integration

Do you want to bump up your WordPress site’s marketing exposure? One surefire method is to convert your site’s visitors into subscribers. And there’s an easy and affordable way to do just that — by using a plugin to connect your site with MailChimp, the hugely popular (and affordable) email marketing service. What’s the best Mailchimp plugin for WordPress? Our vote goes for MailChimp for WordPress created by ibericode. Here we’ll tell you what this plugin can do for your company’s marketing goals and why we chose it for our sites’ MailChimp WordPress integration…

Read More »

What Is Blogging? A Beginner’s Guide

Thanks to the internet, it’s now easy for everyone to create and promote their own content with little (if any) start up costs via blogs, all you need is a computer and something to say. Some people do it just as a hobby, while other bloggers make it their full time job. In fact, some blogs now have more reach than more established, formal distribution channels. As technology has evolved over the years, so has journalism. Blogging makes it possible for everyone to be a writer and have a soap box. But is that a good thing? We’ll dive into what bogging is, which platform to use, why you should do it, how to start a blog, and more!…

Read More »

Interview with Ann Handley, MarketingProfs CCO

Ann Handley Interview

Not only is it an honor to interview one of my content marketing idols, it is particularly exciting that she is our first female featured in our People Who Rock the Web series. And what better way to kick off the girl power than with a kick @ss woman like Ann Handley. Not only is she an accomplished author, speaker, mom, wife and overall awesome person, she is the Chief Content Officer (CCO) at MarketingProfs, where she’s been leading the charge on all things B2B Marketing for more than a decade. But before we get into her Q&A , I have a small back story to share…

Read More »

Interview With Emeric Ernoult, AgoraPulse Co-Founder & CEO

Emeric Ernoult

Emeric Ernoult traded his career as an attorney in Washington, DC for the entrepreneurial life by creating AgoraPulse, one of the industry’s leading social media management tools. As the co-founder and CEO of a tech startup, Emeric has built a successful product that competes with some of the biggest players in the market, yet keeps a humble perspective and a lean team. Learn more about his journey, including how the idea for AgoraPulse came about, how he maintains a work/life balance, his advice based on what he’s learned along the way and more in our exclusive interview with Emeric…

Read More »

Chapter 4: Website Marketing – How to Get Traffic to Your Website

Get Noticed

So, you’ve had an amazing idea for a new business, formed your company and built and optimized your website. Well, if you build it then they will come, right!? Not necessarily. It takes time, patience and a lot of spreading the word to the world. There are a number of relatively easy and cost-effective ways to get the word out about your site to help your traffic numbers grow…

Read More »

Chapter 3: Website Optimization – Security, Backup, and Experience

Website Optimization Security, Backup, and User Experience

Now that you’ve got your website up and running using the steps outlined in Chapter 2 of our How to Create a Website series, you’ll want to make sure it stays online, loads quickly, looks the same regardless of browser or device, and doesn’t get hacked. In this chapter we’ll look at security considerations, backup services, website speed, user experience, responsive design (mobile), browser compatibility testing, and more. This may sound like a lot of big words, but these are crucial elements to making your visitors happy and we will break it down into easy to understand bites…

Read More »

Chapter 5: Cha Ching! How to Make Money With Your Website

How to Make Money with your Website

Show me the money! That’s right, now that you’ve created your website, it’s time to figure out how to make money. If you are an online retailer, the financial path is rather obvious. However, if you’re a blogger, it’s probably not so straightforward. So, I am excited to share with you a couple of different ways that you can make money with your site and have a little fun along the way in this fifth and final phase of the website development process…

Read More »