Marketing

Learn about the various ways to promote, brand and sell your product or service. Includes email marketing, social media, online advertising, affiliate marketing, branding, graphic design and more.

MailChimp WordPress Integration: Transform Traffic Into Customers

MailChimp WordPress Integration

Do you want to bump up your WordPress site’s marketing exposure? One surefire method is to convert your site’s visitors into subscribers. And there’s an easy and affordable way to do just that — by using a plugin to connect your site with MailChimp, the hugely popular (and affordable) email marketing service. What’s the best Mailchimp plugin for WordPress? Our vote goes for MailChimp for WordPress created by ibericode. Here we’ll tell you what this plugin can do for your company’s marketing goals and why we chose it for our sites’ MailChimp WordPress integration…

Read More »

MOO Business Cards Review: Does MOO Deliver?

Lady holding business card: MOO Business Cards Review

You might wonder if business cards are still relevant in our digital age. The resounding answer from experts is: absolutely! So far, business cards are standing the test of time as a proven and successful hand-to-hand marketing vehicle. But what’s changed in our competitive world is the need for stand-out business cards. Not all companies can deliver these knock-outs like MOO cards can. High-quality business cards are MOO’s specialty, but they’ve moved into the high-tech age as well. Read our MOO business cards review to see what they have to offer and why we’ve chosen them as our best Business Cards Online…

Read More »

Use this Sprout Social Review to Simplify Your Social Media

SproutSocial review

Are you overwhelmed with keeping up with all your social media stats? Facebook, twitter, Pinterest, Instagram, Google Plus, Vine, Flickr – it can all become too much to manage. But, do not dismay, there are social dashboard tools to help and one of our favorites is Sprout Social. It is not only an extremely useful social media monitoring tool but also is very affordable at only $39 per month. If you think about all the time you are spending tracking all those fans, followers, retweets, +1 and conversations, it does not take long to see clearly that time saved with an effective management tool is worth much more than a monthly cost of less than ten bucks! We at Cover Story Media and We Rock Your Web use Sprout Social to track, publish and engage on social media and wanted to share some of the features of this tool so you can get started benefiting from it as well…

Read More »

What Is Blogging? A Beginner’s Guide

Thanks to the internet, it’s now easy for everyone to create and promote their own content with little (if any) start up costs via blogs, all you need is a computer and something to say. Some people do it just as a hobby, while other bloggers make it their full time job. In fact, some blogs now have more reach than more established, formal distribution channels. As technology has evolved over the years, so has journalism. Blogging makes it possible for everyone to be a writer and have a soap box. But is that a good thing? We’ll dive into what bogging is, which platform to use, why you should do it, how to start a blog, and more!…

Read More »

Interview with Ann Handley, MarketingProfs CCO

Ann Handley Interview

Not only is it an honor to interview one of my content marketing idols, it is particularly exciting that she is our first female featured in our People Who Rock the Web series. And what better way to kick off the girl power than with a kick @ss woman like Ann Handley. Not only is she an accomplished author, speaker, mom, wife and overall awesome person, she is the Chief Content Officer (CCO) at MarketingProfs, where she’s been leading the charge on all things B2B Marketing for more than a decade. But before we get into her Q&A , I have a small back story to share…

Read More »

How To Build Your Business Using Social Media

Social media websites

You would have to live under a rock to not believe that Facebook can grow your audience for your marketing messages and increase awareness of your business. If you are among those who are still unsure of the financial benefits that Facebook and other social media networks can bring, then let us provide you with a deeper understanding of the power of social media for business…

Read More »

5 Tips for a Successful YouTube Marketing Strategy

Amy of Savvy Sexy Social

There are so many online options to choose from to represent your brand. Too many actually! But one thing is for sure in 2015: if multimedia is not part of your strategy, you will quickly fall behind your competitors. But how can you use it for your business? Especially when you are competing with some of the best cat videos in the world, (Ha!). Here are a few steps to consider when starting your YouTube marketing strategy..

Read More »

How To Backup Facebook and Other Social Media Accounts

Social media exit sign

Could you imagine what would happen if one day we woke up and Facebook was gone? What would happen to all your precious memories and photos? We live in a digital world and we are constantly sharing things. But as privacy concerns become more prevalent and novelty wears off, more people are backing off social media, including Facebook. But don’t forget to backup your digital life before you jump ship. Even if you don’t go cold turkey, the new year is a good reminder to clean up your “social media self” and archive a copy of your files…

Read More »

Interview with Emeric Ernoult, AgoraPulse Co-Founder & CEO

Emeric Ernoult

Emeric Ernoult traded his career as an attorney in Washington, DC for the entrepreneurial life by creating AgoraPulse, one of the industry’s leading social media management tools. As the co-founder and CEO of a tech startup, Emeric has built a successful product that competes with some of the biggest players in the market, yet keeps a humble perspective and a lean team. Learn more about his journey, including how the idea for AgoraPulse came about, how he maintains a work/life balance, his advice based on what he’s learned along the way and more in our exclusive interview with Emeric…

Read More »