Best Webinar Platforms In 2023: Adobe Connect vs GoToWebinar vs WebinarJam vs ClickMeeting vs JoinMe & More

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Adobe Connect logo
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Are you considering adding webinars as a tool to educate customers or gain new ones? Or perhaps you’re looking to switch.

Our best webinar services reviewed here can carry your company’s reach far beyond what you can do alone, via marketing automation, lead management tools, event analysis and much more. Webinars are a proven way to generate interest and grow your customer base!

Article Overview

Why Use Webinar Services?

Webinars and webcasts are an excellent way to get ahead of your competition. In a recent survey by the Content Marketing Institute (CMI), Webinars took the top spot when asked which video formats produced the best results (51% said webinars/webcasts/web series, with interviews with industry experts coming in at a distant second at 36%).

In addition, participation rates are consistently high for webinars. An estimated 45% of registrants attend the live event.

What’s The Best Webinar Software?

Now that you know why webinars are one of the most popular — and effective — ways to drive traffic to your business and convert interested parties into new customers. Which service should you use?

There are dozens of online webinar hosting services that do a lot of the work for you, everything from webinar registration to sales lead analysis.

We based our webinar software reviews and winners on several factors, including cost, basic and advanced features, integrations available, interactive features, the number of allotted attendees, customer support and more.

Winner: GoToWebinar Review

GoToWebinar logo big

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GoToWebinar screenshot

GoToWebinar, part of LogMeIn’s GoToMeeting software solutions, is among the most popular webinar services on the market and our winner for the best webinar software. This feature rich webinar platform gets high marks from customers for its ease of use, customization capabilities, and responsive customer service.

There’s not a lot you can’t do with GoToWebinar, with the exception of no breakout rooms. Their analytics and lead management is top notch, and their open API gives you a lot of room to make your webinars unique to your brand.

GoToWebinar’s pricing is a bit higher than average, so it may not be the best solution for small businesses on a budget. Try them out with their 7-day free trial!

Pros

Cons

  • Accommodates up to 5,000 attendees (with Enterprise plan)
  • Archive recorded webinars for 12 months
  • Excellent real-time analytics and lead management
  • Recorded webinar editing tools available
  • Participant phone-in option with toll-free number
  • Mobile friendly
  • Open developer API
  • Excellent customer support staff
  • On the expensive side
  • No breakout rooms available
  • Must purchase separate software to collect attendee payments via GoToWebinar
  • Not as many third-party integrations as other top services

GoToWebinar Pricing

GoToWebinar offers a free 7-day trial (for up to 100 participants), and you can save up to 20% if you pay annually.

Starter Pro Plus Enterprise
Price Per Month (if billed annually) $89 $199 $429 Must contact
Max. Number of Attendees 100 500 1,000 5,000
No Download Checkmark Checkmark Checkmark
Video Sharing Checkmark Checkmark Checkmark
Editing of Recorded Webinar Checkmark

Runner-Up: Adobe Connect Review

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Adobe Connect screenshot

Adobe Connect Webinar wins our number two spot as best webinar software. Businesses looking for an immersive customer experience should consider Adobe Connect’s webinar service. They offer robust analytics to help generate qualified sales leads, and interactive tools including participant Q & A’s, private chat, polls and more.

Adobe Connect also gives you rich multimedia presentations with customized branding. Adobe Connect doesn’t come cheap; it’s among the most expensive webinar software options included in our reviews. But if you have the budget, they deliver an optimal participant experience.

Pros

Cons

  • Can archive recorded webinars indefinitely
  • Strong analytics helps you generate sales leads and measure webinar participation
  • Ability to edit webinar recordings
  • Unlimited breakout rooms
  • Fully functional mobile experience
  • 55+ apps to customize webinars and breakout rooms
  • 24/7 tech support
  • Expensive
  • Can’t collect participant payments through software
  • No phone-in option for participants who can’t connect via mobile or desktop web
  • No developer API

Adobe Connect Pricing

Adobe Connect offers a free trial for up to 25 participants. You also receive a 20% discount if you pay annually.

  • Must contact for pricing

3rd Place: ClickMeeting Review

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ClickMeeting screenshot

ClickMeeting rounds out our top three picks for the best webinar software. ClickMeeting, could be the answer for small businesses looking for an affordable webinar service without a ton of bells and whistles. Unlike many other webinar services, you can sign up for ClickMeeting for as little as $30 per month for 25 attendees.

ClickMeeting’s pricing plans allow for up to 1,000 webinar participants, which is a huge plus. However, their features don’t match our top two webinar platforms.

ClickMeeting’s strengths include international chat translation for attendees, great audio and video quality and a 7-day free trial. Learn more about ClickMeeting in our interview with their marketing and outreach specialist.

Pros

Cons

  • Affordable pricing plans, especially for lower volume webinars
  • Accommodates up to 5,000 participants
  • Indefinite archiving of recorded webinars (but your hours of recorded webinars are limited unless you pay more)
  • Good analytics and interactive features
  • Mobile friendly
  • Phone-in option for attendees
  • Developer API
  • Add-ons to pricing plans can get pricey (for extra presenters, more recording hours, etc.)
  • Doesn’t support breakout rooms
  • No editing of webinar recordings available
  • Lacks integration for attendee payment collection
  • Fewer app integrations than many other services
  • Some customer complaints about poor audio and video quality

ClickMeeting Pricing

ClickMeeting offers a generous 7-day free trial and up to 20% off if you pay annually. Their pricing plans tend to be more restrictive than competitors regarding the number of presenters, and recording and archiving hours allotted for webinars.

Live Automated Enterprise
Price Per Month (billed annually) $25 $40 Custom
Number of Attendees 25 Unlimited Unlimited
Number of Presenters 2 2 7
Recording Time 6 Hours 10 Hours 10 Hours

Video Overview Of ClickMeeting

Watch this quick video that shows you how ClickMeeting works (and more or less most webinar services are similar).

Want An Easy Way To Compare?

Check out our side-by-side webinar platform comparison table to easily compare each service’s features.

Winner: GoToWebinar 2nd Place: Adobe Connect 3rd Place: ClickMeeting Best Free Webinar Software: MeetingBurner AnyMeeting Crowdcast WebinarJam WebinarNinja Webinato
Winner: GoToWebinar 2nd Place: Adobe Connect 3rd Place: ClickMeeting Best Free Webinar Software: MeetingBurner AnyMeeting Crowdcast WebinarJam WebinarNinja Webinato
Lowest Monthly Price $49 $104 $25 Free Version $78 $29 ($89) $397 per year (one plan only) $45 $170
Max Attendees (Lowest Price) 100 100 25 (100) 10 100 50 (150) Thousands 100 100
Highest Monthly Price Contact Contact Contact $99.95 $298 Contact One plan $235 $999
Max Attendees (Highest Price) 5,000 1,500 5,000 250 1,000 501+ Thousands 1,000 1,000
Annual Discount 20% 20% 20% 2 Months Free 2 Months Free 25% 30%
Free Trial 30 Days Checkmark 30 Days 14 Days 14 Days 7 Days 14 Days
Customizable Branding Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
Archiving Recorded Webinar 12 Months Indefinitely Indefinitely Indefinitely Indefinitely Indefinitely via YouTube Indefinitely Indefinitely
Edit Recording Checkmark Checkmark Checkmark Checkmark
Mobile-Friendly Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
Screen Sharing Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
Chat During Webinar Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
Breakout Rooms Checkmark
Phone-In Option Checkmark Checkmark Checkmark Checkmark Checkmark
Multiple Languages Checkmark Checkmark Checkmark Checkmark Checkmark
Collect Payments Added Cost Checkmark Checkmark Checkmark Checkmark Checkmark
Sales Lead Analysis Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
CRM Integration Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
Social Media Integration Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
VoIP Included Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
Polls/Surveys Checkmark Via integration Checkmark Checkmark Checkmark Checkmark Checkmark Added cost
Customer Support 24/7 phone, live chat 24/7 phone, live chat Business hours Phone, email; hours unlisted Business & weekend hours; live chat, phone Phone, live chat only with higher tiers Email ticket only M-F live chat, email; 9am-12am PST 24/7 live chat; phone business hours
Remote IT Support Checkmark Checkmark
Live Training Checkmark Checkmark Checkmark Checkmark
Video Tutorials Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark

What About AnyMeeting, Crowdcast, WebinarJam, WebinarNinja, & Webinato?

The following webinar services didn’t make our top three, but each has its strengths you may want to consider. Click on a link below to jump to a service that you’re interested in.

AnyMeeting | Crowdcast | WebinarJam | WebinarNinja | Webinato

AnyMeeting Review

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AnyMeeting launched in 2011 as a web conferencing and webinar service for small businesses. AnyMeeting offers some pretty basic features considering the cost. Still, it’s an intuitive interface that’s easy to use.

You also get built-in VoIP, screen sharing, six-way video conferencing, live polling, access to more than 500 integrations via Zapier (including PayPal so you can charge your webinar attendees), and more.

What’s missing? You can’t edit your webinar recordings, and the software doesn’t allow for breakout rooms.

Pros

Cons

  • Indefinite archiving of recorded webinars
  • Integrates with PayPal to collect attendee payments
  • Mobile friendly
  • Phone-in option for attendees who can’t connect via mobile or desktop web
  • Excellent integrations with 400+ business apps
  • Pricey for what you get
  • Doesn’t support breakout rooms
  • Analytics and interactive features not as strong as other services
  • Can’t edit your webinar recordings
  • No developer API
  • Tech support is limited to business hours

AnyMeeting Pricing

AnyMeeting offers a 14-day free trial and two months free if you pay annually.

Webinar Pro 100 Webinar Pro 200 Webinar Pro 500 Webinar Pro 1,000
Pricing Per Month $78 $128 $198 $298
Number of Attendees You Can Host Per Webinar 100 200 500 1,000
Number of People You Can Invite 400 800 2,000 4,000

Crowdcast Review

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Crowdcast is a lesser known webinar and web conferencing service that’s easy to use, has some good features and a wide variety of pricing plans.

Their Starter Plan, which gives you unlimited events and recording, is only $29 per month. But you have to bump up to higher priced plans ($49+ per month) to access their event analytics, Zapier integrations, live polling, and email and data export. Still a pretty good deal!

The major downsides to Crowdcast? It’s not compatible with Safari, IE and some other browsers and lacks some features you may need, including multiple languages, breakout rooms and the ability to edit recordings.

Pros

Cons

  • Affordable pricing for small businesses
  • Accommodates “thousands” of attendees
  • Archive recorded webinars indefinitely
  • Good analytics and data export feature
  • Collect payments via Stripe integration on registration page
  • Mobile friendly
  • Zapier integrations for 500+ business apps
  • Not compatible with all major browsers
  • No breakout rooms available
  • Can’t edit webinar recordings
  • No phone-in option for participants
  • Tech support is limited to live chat with lower three pricing plans
  • No developer API

Crowdcast Pricing

Crowdcast offers a 7-day free trial and 2 months free if you pay annually.

Starter Lite Professional Business Enterprise
Price Per Month $29 $49 $89 $195 Contact Crowdcast
Number of Attendees 50 50 150 500 501+
Cost Per Extra Attendee $.50 $.50 $.30 N/A N/A
Customer Support Live chat Live chat Live chat Phone & live chat Phone & live chat

WebinarJam Review

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WebinarJam generated a lot of buzz after it hit the market a few years ago, largely because its low price blows other webinar services out of the water.

But is WebinarJam worth the significant savings? It depends on the webinar audience experience you’re targeting. WebinarJam isn’t as polished and professional as some other top services — it’s more of a casual experience.

Customers report a streaming time delay, which limits your ability to interact with your participants in real-time (WebinarJam uses Google Hangouts as its platform, hence the delay).

But WebinarJam comes with a lot of excellent marketing features, including an easy way to set up lead pages, email automation, robust analytics, reporting and more.

Pros

Cons

  • One of the least expensive webinar services on the market
  • Can invite more than 5,000 attendees
  • Automatically record webinar
  • Excellent real-time analytics; Google Analytics integration
  • Strong lead management tools
  • Full payment gateway integration with PayPal and many others
  • Mobile friendly
  • Time delay makes audience interaction challenging
  • Webinar archiving is via YouTube (not as professional as some businesses prefer)
  • No breakout rooms available
  • No editing tools available for recorded webinars
  • Phone-in option unavailable
  • No developer API
  • Customer support via email ticket only with long wait times

WebinarJam Pricing

WebinarJam doesn’t offer a free trial, unlike most webinar services, but they do have a 30-day money back guarantee.

  • $397 per year, includes all features

WebinarNinja Review

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WebinarNinja is probably best for small businesses that don’t need a ton of advanced features or the ability to reach an international audience.

They recently moved from Google Hangouts to their own platform — a huge plus to eliminate the time delay. That move alone bumped them up in our book, but how do they stack up against their competitors?

Although they’re still up and coming, WebinarNinja has some great marketing features for affordable pricing. Try them out with their 14-day free trial to see if they’ll fit your needs!

Pros

Cons

  • More affordable than most other services
  • Webinar recording software is automatic
  • Excellent real-time analytics
  • Strong lead management tools
  • Editing tools available for recorded webinars
  • Full payment gateway integrations and other business apps
  • Mobile friendly
  • No breakout rooms available, no phone-in option
  • Developer API not available
  • Only via live chat and email ticket Mon-Fri)

WebinarNinja Pricing

WebinarNinja offers a 14-day free trial and 25% off if you pay annually. You get unlimited webinars and invites per month. Their pricing plans differ mainly based on the number of attendees for your webinar.

  • $45 per month for 100 attendees
  • $85 per month for 200 attendees
  • $155 per month for 500 attendees
  • $235 per month for 1,000 attendees

Webinato Review

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OmNovia Technologies’ Webinato may be a great option if your business re-runs a lot of webinars. A polished, professional service, Webinato specializes in automated webinars (pre-recorded) that can run surveys and other interactive features as if your webinar is broadcasting live. They can save you a ton of time and resources.

However, their service doesn’t come cheap. Webinato is one of the most expensive webinar platforms on the market — most small businesses will find their cost out of reach.

But if you have the budget, or run webinars for medium to large sized business, we suggest looking into Webinato.

Pros

Cons

  • Automatically runs interactive features on pre-recorded webinars
  • Good analytics and lead management tools
  • Editing tools available for recorded webinars
  • Developer API allows for payment collection and many other business integrations (Zapier integration to come)
  • Mobile friendly
  • Attendee phone-in option
  • 24/7 live chat and email ticket tech support
  • Most expensive webinar service we reviewed
  • Plans limit you to 20 “AutoPilot” recordings per month
  • Hefty add-on fee per month to incorporate interactive tools like surveys, Q&A manager, presentation manager and more
  • No breakout rooms available
  • Phone customer support only during business hours

Webinato Pricing

Webinato doesn’t offer a free trial, but they do have a 30-day money back guarantee. You also get a 30% discount if you prepay annually. They also offer one-time webinar pricing packages starting at $590 for 2 hours recording time and 100 participants.

Small Medium Large Extra Large
Price Per Month for 60 Usage Hours $170 $356 $570 $999
Price Per Month for Unlimited Usage $356 $570 $856 $1,570
Max Number of Attendees 100 250 500 1,000
Max On-Demand Views Per Month 600 1,800 3,000 5,000
OPTiMA* Add-On Per Month $49 $109 $169 $299

*OPTiMA includes co-browser and survey tools and Q&A manager and presentation manager features.

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Do you have any tips on creating an engaging, interactive webinar? Let us know in the comments!

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