Prowly Review: Pros, Cons, Features, Personal Experience, & More

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man working with laptop on desk with reporter taking notes jpg
Prowly (by SEM Rush) is a PR powerhouse with affordable reporter outreach and pitching in one place.

Prowly is a software tool that helps individuals manage all aspects of their PR campaigns in one centralized platform. From creating impressive pitches and targeted email campaigns to having access to over 1 million contacts, Prowly is a great tool. Several companies offer this service, but Prowly is one of the better-known in the PR arena. But does that mean they are the best at what they do? I review Prowly to find out.

So, if you’re ready to improve your PR game but are unsure how or which service to use, this guide is for you. I review Prowly’s key features, pricing structure, and more. Plus, I show you how I got on step by step after giving it a spin. Let’s look at what Prowly offers its customers and help you decide if it’s the best choice for you and your business.

Prowly Review

Product Name: Prowly

Product Description: Prowly is a brand monitoring tool that helps users streamline their PR campaigns, media relations, and online mentions on one platform.


Prowly is a software tool that helps individuals and businesses manage all aspects of their PR campaigns in one centralized platform. Monitor media mentions, create press releases, access over a million contacts, collaborate with your team, and more. Stay on top of market trends and successfully improve your performance.

  • User-Friendliness
  • Advanced Features
  • Customer Service
  • Pricing


  • One-stop-shop for PR marketing.
  • Easier to manage your coms by keeping everything in one place.
  • Access over 1 million contacts and influencers.
  • Live support for all, and Pro users get access to dedicated success managers.
  • User-friendly interface.
  • Create impressive campaigns and reports.
  • Competitive pricing.


  • Pricing is out of reach for smaller businesses.
  • The 7-day free trial has limitations.
  • Some users state that contacts are outdated.

Consumer Reviews

This is the aggregate score of reader reviews we’ve received. Have you had a good or bad experience with Prowly? Feel free to leave your review in the comments. Please note that only reviews with valid review content are published and counted.

0 0 votes
Reader Rating

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What Is Prowly?

Prowly is a versatile PR software that serves as a central hub for managing your PR activities. It allows you to create engaging press releases, build media lists, track the performance of your campaigns, and more. Established in 2013, Prowly is a Semrush company. Thousands of large brands trust it, and 7,000 users across 70 different countries use it.

IMARC is a leading data and research company. According to their research, the global public relations tools market reached $11.6 billion in 2023. Many companies offer these services, so finding the best one for your needs is important.

9 Key Features

Prowly helps its customers streamline their business’s PR process and achieve their communication goals effectively. Let’s look at how they do this with their key features.

  1. Media Database. A standout feature is their media database. With just a few clicks, you can access a vast network of journalists and influencers, making reaching out to the right people straightforward and quick. Their database contains over 1 million contacts worldwide, whether you want local influencers or globally recognized individuals. Create targeted lists and personalize your message.
  2. Media Monitoring. Track press hits and social mentions with AI and advanced filters that help you focus on those that matter. Look for specific keyword combinations and estimate reaches. You can also see negative reactions and react swiftly. Pro users can monitor all social channels, too.
  3. PR CRM. The Prowly PR CRM allows users to manage their contacts in one place, automatically updating all the important details. Manage, track, and access your communications history without missing a beat, thanks to advanced filtering, easy data import, and team communication.
  4. Media Pitching Tool. This tool helps you increase your chances of successful pitching. It recommends contacts to reach out to based on the content of your pitch. You can also schedule emails, find out who has engaged, and receive extra tips to help your emails be seen. Pro users can send follow-up emails, too.
  5. Press Release Creator. To captivate your audience, you must create eye-catching press releases. With Prowly, you can design and create pieces with photos, graphics, and other multimedia elements with their simple drop-and-drag editor.
  6. PR Reports. Create quick, up-to-date, and visually impressive customizable reports at the click of a button. Save time by importing all data automatically and creating responsive reports. This feature is only available for Pro users.
  7. Online Newsrooms. Create your own newsroom for your employees, customers, and potential clients so they get accurate news about your business. This is a simple way to create your definitive source, which acts as a virtual press office. Integrate your social media channels and use SEO features to boost your presence.
  8. AI PR Software. Save time by drafting content and generating custom press releases with AI. This innovative tool creates relevant and customizable content to boost your presence.
  9. PR Support. Prowly offers all customers live chat and email support and a 1-hour onboarding session with their team. Pro users also receive unlimited personal support with a dedicated customer success manager.

Prowly Cost

Prowly has three price plans: Basic, Pro Monthly, and Pro Annual, which range from $258 to $589 per month. Basic plans can be paid monthly or yearly (yearly subscribers save a 30% discount) but receive the same benefits. In addition to saving money, Pro Annual subscribers receive extra benefits on top of Pro Monthly users. Look at Prowly’s pricelist and each plan’s key features.

Basic Monthly /
Basic Annual
Pro MonthlyPro Annual
Price Per Month$369 / $258$589$416
Media Database Contacts5001,5002,000
Send Emails (Monthly)1,0003,0005,000
Personalized Email Follow-UpsBlue checkmarkBlue checkmark
Track Online Media Mentions (Monthly)10,00050,00080,000
Social Media ListeningBlue checkmarkBlue checkmark
ReportingBlue checkmarkBlue checkmark
Personal Support & TrainingUp to 1hUnlimitedUnlimited
Live Chat & Email SupportBlue checkmarkBlue checkmarkBlue checkmark
Annual plans are billed yearly but save users 30% of the yearly cost. Pro Annual users also receive better benefits, such as access to more contacts and higher email send-outs.

Free 7-Day Trial

Prowly offers a free 7-day trial so you can explore its features and discover whether it is the right tool for you and your business. Best of all, you don’t have to enter your payment details. So, you won’t be charged if you forget to cancel your trial. However, there are a few limitations, such as not having access to contact details.

Our Experience With Prowly

We Rock Your Web has used Prowly for a selection of our PR campaigns, and we were very impressed with their features. Let me take you through some useful features.

Prowly dashboard screenshot/
The Prowly dashboard is user-friendly and easy to navigate, which is a common praise for Prowly compared to other PR tools.

The dashboard is super clear. As soon as you log in, you can choose what you want to do without clicking through numerous pages and getting lost. Want to create a new press release? It’s right there in front of you. Need to analyze your performance? Head straight to the analytics page. This user-friendly interface is self-explanatory, whether you are a beginner or a pro.

Prowly media database screenshot.
Find a list of journalists, influencers, and other key individuals to connect with.

I think that one of Prowly’s best features is its media database. Once a press release has been created, I found it super helpful to scroll through the list of potential contacts. You can search for a specific name or a list of contacts using state, role, topic, and more filters. With direct email addresses, the world is your oyster!

Prowly monitoring dashboard.
See how your business is performing at a quick glance. Click through to specific KPIs for more information and to see how and where you can improve.

I also found that navigating the media monitoring tool is a breeze. Stats are available in charts, graphs, and more, so you can see how you are performing. It’s easy to customize your performance report within a certain timeframe and see your top mentions, what countries you’ve reached, and an estimated audience.

Another impressive feature that I think is unmatched is their report creation. Showcase your hard work and success with a few clicks. Rather than explain it, check out this quick video about Prowly PR software. See how to create customizable and visually impressive reports for your clients, stakeholders, and more.

I really like the Prowly mention dashboard, where it’s easy to see press mentions at a glance with the domain authority built in, so I don’t have to go look that up elsewhere. I also get email digests with new mentions delivered to my inbox. Their PR tool is super easy to use. Simply search their database to find media contacts based on keywords and then narrow it down by geographic area, outlet type, and see that reporter’s recent stories or Tweets on any particular topic.

If you know a specific reporter you are looking for you can look them up in their database. Then create media lists and you can reach out via email in Prowly (once you connect your email address) that way you can track opens, clicks and follow up within their platform dirctly.

Sadie Cornelius, writer and researcher for We Rock Your Web, and Prowly user.

Prowly Customer Reviews

I scoured the web to find out how other users rate Prowly. I’ve found some Prowly reviews to give you an overall picture from customers’ perspectives.


I read the reviews before signing up, but my experience has been great. It very easy to use and unlike some other tools that I am using there is one on one training available. The team has been very reposnsible even outside working hours. Many thanks to Sandra and Iga. I highly recommend this tool to anyone who is not ready to hire a PR agency.

Dagmara, Trustpilot – 09/23/2023

Prowly’s ease of use is unmatched. From prospecting, to campaign setup, to tracking analytics – Prowly makes it much easier for me to do my job. On top of that, Prowly solved a huge redundancy problem in my PR stack, taking me from navigating through many tools to relying on just one.

Andrew H, G2 – 06/23/2022


I understand I was using the free trial but I got all the way to the end to hit send on my press release and it told me I had to pay to actually send it. This wasn’t indicated anywhere through the free trial process (and if it was it was not clear). Very frustrating. It did allow me though to gather a list of media members and source their contact informaiton on my own.

Carrisa L, G2 – 10/02/2022

Terrible service with spammy contact lists full of bounced email addresses. There is literally no value in a product like prowly. Stay away, or let it damage your domain reputation.

Perry, Trustpilot – 07/01/2021

6 Benefits Of Using Brand Monitoring Tools

There are many reasons why businesses and We Rock Your Web use brand monitoring tools. Here are 6 main reasons you should consider using a tool like Prowly.

  1. Save Time. Using a brand monitoring tool like Prowly can save significant time. Whether you employ someone solely for PR or spend countless hours trying to keep up with all the tasks, this can save many hours.
  2. Analyze Your Audience And Engage. Track and analyze your audience’s sentiment and feedback across the web. Understanding how your brand is perceived gives you invaluable information about improving your services. It’s also an effective way to manage any brand crisis or negative sentiment and respond quickly.
  3. Discover New Opportunities And Stand Out. Monitor market trends and your competitors’ success, and use this intelligence to stay current and improve your performance. It also allows you to identify important influencers and other key players who can promote your brand.
  4. Collaborate With Your Team. Using an all-encompassing tool like Prowly means that all your data and communication efforts are located in one space for your team to see. Forget incomplete spreadsheets and missed opportunities, and say hello to team cohesion and working towards success.
  5. Access Support. Whether you’re a newbie or a PR pro, using a brand monitoring software tool gives you and your team access to invaluable help and support. The world of branding and marketing is fast-paced and constantly evolving, and having access to their expertise means you can spend less time trying to muddle through issues and more time on your business.
  6. Data-Driven Decision Making. Even if you know your business inside out, you can never keep on top of the vast amounts of data and dynamic market trends like software tools can. Make the best decisions for your business based on real-time data, leading to more successful outcomes.

Frequently Asked Questions

We know our readers still have many questions about Prowly and how it can improve their online business. If you don’t see yours below, ask about it in the comments, and we’ll find the answer.

Is Prowly Worth It?

Prowly is a brilliant brand monitoring tool that brings users many benefits and success. It’s user-friendly, saves clients tons of time, and creates opportunities that might not be accessible to those who don’t use services like these. However, its price can be too costly for smaller businesses, although many users say it is still competitively priced. The best way to know if it is worth it is to take advantage of their free 7-day trial.

Who Are The Best Prowly Competitors?

The best Prowly alternatives are the ones that best meet your specific needs and budget. Answering this question is difficult, as only you know which is best for your PR needs. If you’re unsure whether Prowly is the right service for you, there are a few other options to consider. Check out our comprehensive guide on the best brand monitoring tools and compare their pricing.

Can You Use Prowly Without Signing Up To Semrush?

Yes, although Prowly is a Semrush company, you can use Prowly without signing up for Semrush. We Rock Your Web uses Semrush and Prowly. You can sign up for Prowly through Semrush as an add-on service or a separate account. Some users claim that using Prowly separately is cheaper than using it through Semrush. You can use Semrush for monitoring, PR pitching, and media outreach, but Prowly delves deeper, which is why users subscribe to both.

Other Ways To Track And Manage Social Media

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Other tools specializing in managing social media are great ways to stay ahead of trends and your competition. We have a review of the best social media management tools. If you have a small business and don’t have the budget for larger platforms like this, learn how to leverage emails for your business successfully.

Do you think you might give Prowly a go, or are you considering using another PR monitoring tool? Maybe you have used their services and want to share your experience. Let us know in the comments below.

Why Trust We Rock Your Web?

Emma is a freelance writer who strives to create content that helps her and her readers achieve business success. She constantly researches and reviews the latest online management tools and tech to help small businesses thrive in an ever-changing and challenging environment. Emma works with a professional and experienced team to give her readers the best, most accurate, and most up-to-date information.

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The information provided through this website should not be used to diagnose or treat a health problem or disease; it is not intended to offer any legal opinion or advice or a substitute for professional safety advice or professional care. Please consult your health care provider, attorney, or product manual for professional advice. Products and services reviewed are provided by third parties; we are not responsible in any way for them, nor do we guarantee their functionality, utility, safety, or reliability. Our content is for educational purposes only.

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