Best Email Lead Generation Software: Thrive Leads vs OptinMonster vs SumoMe vs LeadPages vs OptiMonk & More

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OptinMonster logo
Thrive Leads logo
Bloom logo
Honorable Mention
Sumo logo

Tired of fishing for potential customers to sign up on your site without the ideal hooks? If you’re struggling with how to capture email addresses from website visitors, you’re in the right place.

The email capture tools we review here give you the amazing ability to grow your email list, drive leads and boost your sales conversions.

Article Overview

Best Email Lead Generation Software

In this article, we review products designed to capture emails, a crucial element in lead generation. We haven’t included major lead generation software here, because we wanted to narrow down our focus.

Winner: OptinMonster Review

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OptinMonster takes our top spot for its powerful conversion rate optimization tools that are incredibly easy to use — and extremely competitive pricing. Another huge plus? This software integrates easily with all the major email marketing service providers (EMSPs), content management systems (CMS), and ecommerce platforms.

OptinMonster gives you a variety of opt-in form types, smart triggers and advanced targeting by geo-location, on-site drip campaigns triggered by visitor interactions, adblock detection and much more. You also get an exit intent trigger to catch your visitors before they leave your site.



  • Easy drag-and-drop builder and fully custom CSS options
  • Excellent variety of opt-in form types and advanced campaign triggers
  • A/B testing and real-time behavior automation
  • Integrates with Google Analytics, Shopify, Magento, WordPress, Joomla, Drupal and all the major EMSPs
  • Good conversion analytics
  • Reliable tech support via live chat and email ticket
  • 14-day money back guarantee
  • Form templates could use more built-in customization
  • Can’t export analytics
  • Lacks Salesforce integration
  • No free trial


OptinMonster provides a 14-day money back guarantee.

Basic Plus Pro Growth
Price Per Month (Month-to-Month) $19 $39 $59 $99
Price Per Month (Annually) Forever Free $29 $79 $199
Number of Pageviews Per Month 5,000 15,000 50,000 250,000
Number of Websites 1 2 3 5

Inquiry about enterprise accounts.

Runner-Up: Thrive Leads Review

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Thrive Leads is a powerful lead capture WordPress (WP) plugin that offers most of the advanced features you’ll need. One of its biggest selling points is that it’s a one-time fee for life. New users may find the editing tools and user interface a bit complicated to navigate, mainly because of the volume of what you can do with Thrive Leads.

Thrive Leads also stands out for its analytics — you can generate 9 different reports analyzing everything from where your leads are coming from to tracking opt-in performance over specific times. Its advanced A/B split testing allows you to test different types of forms against each other.



  • Very affordable with a one-time license fee and unlimited upgrades
  • Huge variety of opt-in form types and advanced campaign triggers
  • Two-step opt-in forms, which let you create visitor-triggered forms
  • Powerful advanced A/B split testing
  • Integrates with Google Analytics and all the major EMSPs
  • Extensive analytics and reporting
  • 30-day money back guarantee
  • WordPress-only plugin
  • User interface may be confusing for beginners
  • Lacks Salesforce integration
  • Tech support can be spotty
  • No free trial


The following Thrive Leads pricing is for a one-time license fee, which gives you unlimited lifetime updates. Support is included for one year, and you can renew support for “a small fee,” according to their website.

  • Membership: $19/month (paid annually) for unlimited sites.
  • 1 site: $67
  • 5 sites: $97
  • 15 sites: $147
  • View all options

3rd Place: Bloom Review

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WordPress plugin Bloom by Elegant Themes stands out for its endless built-in customization capabilities. You get more than 100 beautifully-design templates that will give your opt-in forms an engaging presence on your site.

If you already own a developer license for Elegant Themes (a top provider of WP themes), you can access this plugin for free. Otherwise, the cost is $89 per year. This gives you access to all 87 of their WP themes and 2 other plugins. If you’re managing multiple websites, this price is hard to beat.



  • Excellent value
  • Unlimited number of sites and client sites
  • Easy to set up and use
  • Highly-customizable and well-designed opt-in forms
  • Integrates with Salesforce, WooCommerce and all the major EMSPs
  • Good conversion and email list analytics
  • Users report excellent tech support
  • 30-day money back guarantee
  • WordPress-only plugin
  • Fewer opt-in form types and triggers than OptinMonster
  • Lacks an exit intent trigger 
  • No Google Analytics integration
  • No free trial


Bloom by Elegant Themes offers a 30-day money back guarantee. You must renew the license annually to continue receiving updates and tech support.

  • $89 per year for Developer plan (includes complete access to all 87 WP themes, plugins & layered Photoshop files and updates) or a One-Time Fee of $249.

Honorable Mention: Sumo Review

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Sumo (formerly SumoMe) is ideal for startups, small businesses and blogs with a limited budget. In fact, Sumo provides a suite of 15+ high-quality apps that are entirely free — and that you can use on any CMS platform. They also offer a premium version if you want more functionality, VIP support and integrations (and to get rid of the Sumo branding).



  • Free suite of tools for sites with 200 or fewer subscribers
  • Quick and easy to set up
  • Wide variety of opt-in types and click triggers
  • A/B testing and advanced targeting
  • Integrates with Google Analytics, Shopify, and all the major EMSPs
  • Heat maps show you where visitors click
  • 30-day money back guarantee for paid plans
  • Premium plans get pricey
  • User interface can be confusing for beginners
  • Doesn’t notify you when a new subscriber signs up
  • Live chat unavailable with free or lower priced plans


Sumo provides a free forever plan and a pro plan that is $39/month (or $49/month if month to month). Both come with a 30-day money back guarantee.

What About Leadpages And OptiMonk?

While these two email lead generation tools didn’t make our top three this year, they may offer unique features that suit your business needs better than those of our winners, so we encourage you to check them out.

LeadPages | OptiMonk

LeadPages Review

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LeadPages differs from other software we’ve reviewed here. Technically it’s a landing page creator, but LeadPages also allows you to create opt-in and other types of popups to sign on new subscribers and drive conversions. LeadPages is a top-rated, industry-leading software.

The Standard plan, however, lacks features and functionality, so you’ll need to upgrade to get A/B testing, popup forms, advanced integrations, live chat support and more. At $48 per month (annual price), the Pro plan is a competitive price, especially for getting unlimited websites and traffic. LeadPages offers a 14-day free trial, so give them a try.



  • Unlimited websites and site traffic with all plans
  • Easy-to-use drag-and-drop builder
  • Built-in Facebook ad builder
  • Integrates with Google Analytics, Zapier and all the major CMS, EMSPs and ecommerce platforms
  • Users say tech support is very knowledgeable
  • $100 Google Adwords credits with all plans
  • Pricey if you want all the features and integrations
  • Must upgrade to get live chat and phone support
  • Email ticket system response is slow
  • Some customers say the funneling capability is too rigid
  • No money back guarantee


LeadPages offers a 14-day free trial. All plans come with unlimited traffic and leads. There’s also an Advanced plan for Enterprise-level customers that helps you stay organized with a master account and 5 client accounts, each loaded with Pro Plan features, advanced integrations, and a 1-on-1 onboarding call. Contact Leadpages for more information.

Standard Pro
Price Per Month (Month-to-Month) $49 $99
Price Per Month (Annually) $37 $74
Number of Sites 1 3
Online Sales & Payments Checkmark
A/B Testing Checkmark
Customer Support Chat, Email Phone, Chat, Email

OptiMonk Review

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OptiMonk’s standout features are its excellent tech support and integrations.  Other than that, OptiMonk falls short compared to our top picks. Although it has a good variety of pop-ups and opt-in form types, customization is limited (unless you use custom CSS).

This software also doesn’t provide as many triggers as other software (but it does have exit intent technology). On top of these limitations, OptiMonk is way too expensive for what you get. However, they do offer some great tools for ecommerce and integrate with Shopify, BigCommerce, Magento and PrestaShop. You can try out OptiMonk with their 14-day free trial.



  • Easy to use
  • Good variety of opt-in form types and popups
  • Powerful split A/B testing
  • Integrates with Google Analytics and all the major CMS, EMSPs and ecommerce platforms
  • Their tech support gets excellent reviews
  • Expensive
  • Caps on number of visitors per month with all plans
  • Fewer trigger types and advanced targeting options than other software
  • Limited templates and built-in customization
  • Analytics could be more extensive
  • Must pay $399/month to remove OptiMonk branding
  • No money-back guarantee


OptiMonk offers a 14-day free trial. You also get 20% off the following prices if you pay annually.

Bronze Silver Gold Platinum Diamond
Price Per Month (Monthly) $29 $59 $99 $199 $399
Price Per Month (Annually) $24.16 $49.16 $82.50 $165.83 $332.50
Max Visitors Per Month 5,000 15,000 50,000 250,000 1 million
Number of Domains 1 2 4 10 Unlimited

Why Do A/B Testing?

A/B testing is one of the best practices to capture emails successfully. Check out this video by the Google Analytics team to learn more about how A/B testing can help boost your conversions.

Best Email Marketing Platforms

Hopefully, our lead capture software reviews helped you in your quest to convert. But if you’re also not sold on your current email marketing service provider, or you’re looking for a powerful yet affordable solution, be sure to read our email marketing comparison reviews to see which services we recommend.

Are you a WordPress user always on the lookout for the best plugins to improve your site? If so, take a look at our reviews of the best WordPress form plugins. We’ve also compiled a guide to what we consider essential WordPress plugins. Check it out; you might find a perfect plugin for your site.

What tips do you have to grow your email list? Let us know in the comments!

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