Learn about the various ways to promote, brand and sell your product or service. Includes email marketing, social media, online advertising, affiliate marketing, branding, graphic design and more.
VerticalResponse is a marketing solution designed to make the marketing process simpler and more effective for small businesses. This article takes a look at the various services that VerticalResponse provides and why they could be the business solution you’ve been waiting for.
The first thing to consider in any email marketing campaign is knowing exactly what your product is and figuring out exactly how to reach out to find your audience. Before you go any further, you need to understand what you have and what you want to accomplish. The following guide will help you grow your business through producing valuable marketing content and getting your message out to as many people as possible…
Does your company already use Salesforce? If so, their email marketing solution could be a good fit. Salesforce Email Studio is just one component of a suite of sophisticated marketing tools, called Salesforce Marketing Cloud. Salesforce Marketing Cloud’s approach to email marketing is innovative and differs a great deal from what other providers offer. Its products are designed to help you drive customer engagement, increase sales and increase the return on marketing investment. But will it help increase your bottom line?
Was Lance Armstrong being completely honest during his “no holds barred” interview with Oprah last night? This uncertain feeling is familiar to many who visit a brand’s website and read the blogs only to feel a slight hesitation about whether the content offered is truly honest or weighted in favor of the brand being represented. If brands beat their chests and say they are the best, claim to never screw up (or won the Tour de France a record 7 times without doping!) and consistently deny customer complaints, consumers will grow to distrust your brand. It is inevitable. Don’t let your brand fall pray to the pitfalls of victory and success. Here are three things your brand should avoid if you wish to be more likeable than Lance Armstrong..
Email marketing is frequently one of the last things that small businesses focus on to promote their business. Below we will take a look at the importance of including an email marketing plan into your small business model and touch on three of the most beneficial email marketing services currently available…
So, you just launched your new website? How exciting!! The site looks amazing and it is apparent that your team has put in a great deal of work for this successful redesign! Congratulations, what a wonderful accomplishment. Everyone who has labored over this project should be proud and praised for their excellent and diligent work…
MailChimp has the best free subscription plan of any email marketing service provider out there. Along with the long list of features including unlimited image hosting, Google Analytics and the integration with hundreds of apps, MailChimp is an excellent choice for beginners or those who have limited funding.
Have you ever wanted to take your graphics and design up a notch but not sure where to begin? Fonts and Dingbats (or character fonts) are a simple way to be creative without spending a lot of money. There are hundreds of free fonts (also commonly called typefaces) on the internet and installing custom fonts on your Mac operating system is quite simple – once you know how to do it! Here are some easy steps on how to download, use and make the most of the fonts on your Mac operating system…
Looking for someone to help you find the right buyers, execute campaigns, develop great leads, and deliver a high return on your marketing investment? You might be in need of marketing automation software. We’re going to break down the top marketing automation providers to determine who is the best for you and your budget.
Now more than ever it’s important to have strong, attention grabbing headlines. However, that’s easier said than done! Don’t worry, we’re here to help! At WeRockYourWeb.com we’ve been doing a lot of reading and researching lately on the topic of headline writing. We thought it would be worthwhile to share our brainstorms with our readers as well to help when you are in a creative rut. Like any skill, writing headlines gets better over time and comes with experience. There is no magic formula or golden rule when it comes to writing good headlines.
There are so many marketing options to choose from to represent your brand. Too many actually! But one thing is for sure: if video and multimedia is not part of your strategy, you will quickly fall behind your competitors.
GetResponse is one of our go-to email marketing platforms. In fact, it’s our number one pick! CEO Simon Grabowski founded the business in 1999 with only $200 while he was still in college. Flash forward 16 years and his company is now one of the largest email marketing services in the world. We’re so impressed with his entrepreneurial spirit and were thrilled when we got the opportunity to interview him for our “People Who Rock the Web” series. We ask Simon about how he get got his start in email marketing, what he’s learned over the years and how GetResopnse continues to strive to improve and focus on its customers. Read on to learn more about Mr. Grabowski and GetResponse.
