Learn about the various ways to promote, brand and sell your product or service. Includes email marketing, social media, online advertising, affiliate marketing, branding, graphic design and more.

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Using Email Marketing To Help Your Small Business

Email marketing is frequently one of the last things that small businesses focus on to promote their business. Below we will take a look at the importance of including an email marketing plan into your small business model and touch on three of the most beneficial email marketing services currently available…

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Beat the Competition with these Website Optimization Tips

So, you just launched your new website? How exciting!! The site looks amazing and it is apparent that your team has put in a great deal of work for this successful redesign! Congratulations, what a wonderful accomplishment. Everyone who has labored over this project should be proud and praised for their excellent and diligent work…

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MailChimp Reviews (2023): Pricing, Pros, Cons, Customer Reviews & More

MailChimp has the best free subscription plan of any email marketing service provider out there. Along with the long list of features including unlimited image hosting, Google Analytics and the integration with hundreds of apps, MailChimp is an excellent choice for beginners or those who have limited funding.

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How to Install New And Downloaded Fonts On Mac

Have you ever wanted to take your graphics and design up a notch but not sure where to begin? Fonts and Dingbats (or character fonts) are a simple way to be creative without spending a lot of money. There are hundreds of free fonts (also commonly called typefaces) on the internet and installing custom fonts on your Mac operating system is quite simple – once you know how to do it! Here are some easy steps on how to download, use and make the most of the fonts on your Mac operating system…

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10 Ways To Write Clever Headlines That Attract Your Readers’ Attention

Now more than ever it’s important to have strong, attention grabbing headlines. However, that’s easier said than done! Don’t worry, we’re here to help! At we’ve been doing a lot of reading and researching lately on the topic of headline writing. We thought it would be worthwhile to share our brainstorms with our readers as well to help when you are in a creative rut. Like any skill, writing headlines gets better over time and comes with experience. There is no magic formula or golden rule when it comes to writing good headlines.

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Constant Contact Reviews (2023): Email Marketing Comparison, Customer Reviews & More

Frustrated with the open rate for your email newsletters? Maybe Constant Contact, one of the oldest and best-known email marketing services, can help. With a large number of services available today, how are you supposed to decide which one is right for you? Our Constant Contact Review will help you determine if they’re your company’s best match.

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5 Tips For A Successful YouTube Marketing Strategy

There are so many marketing options to choose from to represent your brand. Too many actually! But one thing is for sure: if video and multimedia is not part of your strategy, you will quickly fall behind your competitors.

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Interview With Simon Grabowski, CEO/Founder Of GetResponse

GetResponse is one of our go-to email marketing platforms. In fact, it’s our number one pick! CEO Simon Grabowski founded the business in 1999 with only $200 while he was still in college. Flash forward 16 years and his company is now one of the largest email marketing services in the world. We’re so impressed with his entrepreneurial spirit and were thrilled when we got the opportunity to interview him for our “People Who Rock the Web” series. We ask Simon about how he get got his start in email marketing, what he’s learned over the years and how GetResopnse continues to strive to improve and focus on its customers. Read on to learn more about Mr. Grabowski and GetResponse.


Chapter 3: Website Optimization – Security, Backup, and Experience

Now that you’ve got your website up and running using the steps outlined in Chapter 2 of our How to Create a Website series, you’ll want to make sure it stays online, loads quickly, looks the same regardless of browser or device, and doesn’t get hacked. In this chapter we’ll look at security considerations, backup services, website speed, user experience, responsive design (mobile), browser compatibility testing, and more. This may sound like a lot of big words, but these are crucial elements to making your visitors happy and we will break it down into easy to understand bites…

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The Ultimate Guide To Digital Marketing For Your Small Business

Marketing a small business is more challenging than ever in today’s digital age, but how do you cover all your bases if you don’t have expert marketers on your team or a sizable budget? Let us be your one-stop resource for all of your needs. We cover all of your marketing plan essentials and a number of affordable tools you can use to reach customers and boost your brand (and sales, of course).


Chapter 4: Website Marketing – How to Get Traffic to Your Website

So, you’ve had an amazing idea for a new business, formed your company and built and optimized your website. Well, if you build it then they will come, right!? Not necessarily. It takes time, patience and a lot of spreading the word to the world. There are a number of relatively easy and cost-effective ways to get the word out about your site to help your traffic numbers grow…

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