Marketing

Learn about the various ways to promote, brand and sell your product or service. Includes email marketing, social media, online advertising, affiliate marketing, branding, graphic design and more.

Bidvertiser Review: The Best Adsense Alternative?

Are you a web publisher looking to sell ad space on your website? Has Google Adsense denied your approval, or are you just looking for an alternative? Bidvertiser is an option worth considering. What is Bidvertiser exactly? It’s one of many pay-per-click (PPC) advertising platforms that have proven their worth to bring you ad income from your site. Bidvertiser and other PPC platforms connect you with thousands of companies that want to sell their products or services via your website. And you receive income every time a consumer clicks on the ad link via your site. Check out our Bidvertiser review to learn more about how this well-respected PPC platform can help you generate long-lasting income from your site….

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Interview With Ann Handley, MarketingProfs CCO

Ann Handley Interview

Not only is it an honor to interview one of my content marketing idols, it is particularly exciting that she is our first female featured in our People Who Rock the Web series. And what better way to kick off the girl power than with a kick @ss woman like Ann Handley. Not only is she an accomplished author, speaker, mom, wife and overall awesome person, she is the Chief Content Officer (CCO) at MarketingProfs, where she’s been leading the charge on all things B2B Marketing for more than a decade. But before we get into her Q&A , I have a small back story to share…

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Chapter 4: Website Marketing – How to Get Traffic to Your Website

Get Noticed

So, you’ve had an amazing idea for a new business, formed your company and built and optimized your website. Well, if you build it then they will come, right!? Not necessarily. It takes time, patience and a lot of spreading the word to the world. There are a number of relatively easy and cost-effective ways to get the word out about your site to help your traffic numbers grow…

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Chapter 3: Website Optimization – Security, Backup, and Experience

Website Optimization Security, Backup, and User Experience

Now that you’ve got your website up and running using the steps outlined in Chapter 2 of our How to Create a Website series, you’ll want to make sure it stays online, loads quickly, looks the same regardless of browser or device, and doesn’t get hacked. In this chapter we’ll look at security considerations, backup services, website speed, user experience, responsive design (mobile), browser compatibility testing, and more. This may sound like a lot of big words, but these are crucial elements to making your visitors happy and we will break it down into easy to understand bites…

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Chapter 5: Cha Ching! How to Make Money With Your Website

How to Make Money with your Website

Show me the money! That’s right, now that you’ve created your website, it’s time to figure out how to make money. If you are an online retailer, the financial path is rather obvious. However, if you’re a blogger, it’s probably not so straightforward. So, I am excited to share with you a couple of different ways that you can make money with your site and have a little fun along the way in this fifth and final phase of the website development process…

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3 Things Brands Should Avoid To Be More Likeable than Lance Armstrong

Lance Armstrong on a bike

Was Lance Armstrong being completely honest during his “no holds barred” interview with Oprah last night? This uncertain feeling is familiar to many who visit a brand’s website and read the blogs only to feel a slight hesitation about whether the content offered is truly honest or weighted in favor of the brand being represented. If brands beat their chests and say they are the best, claim to never screw up (or won the Tour de France a record 7 times without doping!) and consistently deny customer complaints, consumers will grow to distrust your brand. It is inevitable. Don’t let your brand fall pray to the pitfalls of victory and success. Here are three things your brand should avoid if you wish to be more likeable than Lance Armstrong..

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