In today’s digital landscape, managing and monitoring your brand’s online presence is crucial for success. With the rise of social media and the influence of online conversations, businesses need effective brand monitoring tools to stay on top of their reputation. It also helps you recognize when your brand is being referenced in the news or as a source. We will explore and review the best brand monitoring tools available, examining their features, pros and cons, pricing, and winners for each category.
Starting your own website from scratch may seem like a daunting task at first, but we’re going to break it down with a step-by-step approach that will make it much more approachable for you. If you follow our guide and make the necessary preparations, you’ll save yourself a lot of pain down the road. We’re going to cover naming your business, securing a domain name, some legal aspects such as incorporating and financial structuring, and branding element such as logo design. Once you’ve completed this chapter, you’ll be ready to set up hosting, choose your website platform, and work on your design/layout. But, first things first…
Why did we choose the name We Rock Your Web for our website? We went back and forth for a long time between this name and many more creative possibilities (Wild Web Tamer anyone? Or Wild Web Wizard? 😉 ). And for those that don’t know, this website grew out of a web development outfit called Contract Web Development (yawn, that’s as boring and straightforward as it gets right?). But we’ll show you there’s a place for both creative as well as straightforward names, depending on your niche.
Was Lance Armstrong being completely honest during his “no holds barred” interview with Oprah last night? This uncertain feeling is familiar to many who visit a brand’s website and read the blogs only to feel a slight hesitation about whether the content offered is truly honest or weighted in favor of the brand being represented. If brands beat their chests and say they are the best, claim to never screw up (or won the Tour de France a record 7 times without doping!) and consistently deny customer complaints, consumers will grow to distrust your brand. It is inevitable. Don’t let your brand fall pray to the pitfalls of victory and success. Here are three things your brand should avoid if you wish to be more likeable than Lance Armstrong..
You might wonder if business cards are still relevant in our digital age. The resounding answer from experts is: absolutely! So far, business cards are standing the test of time as a proven and successful hand-to-hand marketing vehicle. But what’s changed in our competitive world is the need for stand-out business cards. The online business card space is profitable, and therefore packed with companies providing business card and related services. So how does Moo stack up to the competition?
Our branding section has our business experts showing you how to create a brand that is memorable, attention-grabbing and targeted to your customer base. With guides on everything from naming your business and designing your logo, to business cards and font creation, we strive to help you maintain your brand message within your organization.