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Just think of how effective Target’s logo is – simple, yet easily recognizable, even without the company’s name. You don’t have to be a multi-billion dollar company (or have thousands of dollars) to create your own logo thanks to online logo makers.
Article Overview
- Why Online Logo Makers?
- Types Of Logo Makers
- Best Companies
- Comparison Tables
- Other Services Reviewed
- Crazy Mind Tricks (Video)
- Online Business Cards
Why Use An Online Logo Maker?
Some of the best online logo creators do exceptional work, often for a fraction of what you’d pay a local design firm.
Many have in-house professional graphic designers and project managers to focus on your business’ branding. Read on to learn more about the best logo maker online, pricing for each and more.
Developing a great logo – one of the critical elements of your business identity – doesn’t have to cost a fortune. A simple, polished logo can do wonders for your business.
Two Primary Ways To Get Your Logo
- Professional in-house designers (note: this allows a quicker turnaround time than the alternative)
- Crowdsourced design services that run contests using a vast host of designers. These artists enter into your contest, create a logo based on your creative brief, and you choose the winning design.
Best Logo Makers
Here’s our top picks with pros, cons, and more.
Winner: 99designs Review
Launched in 2008 by a group of graphic designers, 99designs is one of three contest-oriented logo makers we cover in our “best of” review. 99designs boasts more than 1 million designers who participate in their contests, so there is a significant chance of getting a design you’ll love – and their logo gallery features some intriguing artwork.
One of the things we like about 99designs is that you can cancel your contest any time before choosing your finalists and get 100% of your money back. So if you’re not impressed off that bat, all you’ve lost is the time you spent setting up your contest, which is a relatively straightforward process.
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Pricing
- $299 Custom Bronze (30 design concepts)
- $499 Custom Silver (60 design concepts)
- $799 Custom Gold (top designers, dedicated account manager)
- $1,299 Custom Platinum (“exceptional” designers, dedicated account manager)
- View all options
100% Money Back Guarantee: Pre-paid contest only, until you choose a final round or up to 60 days (doesn’t apply to Guaranteed contests)
Runner-Up: 48hourslogo Review
Started in 2010 and based in Shanghai, 48hourslogo is the second of three logo design contest sites we’ve reviewed here. Geared toward startups and small businesses, 48hourslogo has become a top competitor in crowdsourced graphic design space – and with good reason. Their prices are lower than most competitors, the designs they showcase in their online gallery are impressive, and they’re fast.
The drawbacks? Although you’ll see concepts within 48 hours (yep, you guessed it!), the pool of initial ideas typically is small, beginning at 20 or so with the starter level package. If you’re on a tight budget, you should consider 48hourslogo.
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Pricing
All prices include a non-refundable $29 start-up fee
- $99 Minimum for logo design contest
- Upgrades: $30 extra for private contest or $19 for featured contest
- View all options
Money Back Guarantee: Less than 5 entries in listed contest or less than 10 entries in guaranteed prize contest
3rd Place: DesignEvo Review
DesignEvo is a free logo maker with 5,000+ templates to create a logo quickly. This service is unique in that you design your own logo using their tools versus outsourcing it to an expert. This makes this a very quick turnaround option.
The free version is limited in resolution and features but is an excellent place to start if you need something cheap and fast. Upgrade to the Basic or Plus version for more options, including copyright ownership. Search the database of categories and icons then add your company name in text and voila, you’ve got yourself a logo!
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Pricing
- Free: low resolution only, limited editing abilities
- Basic: $19.99 for higher resolution and editing capability
- Plus: $39.99 for vector versions and copyright ownership
- View all options
Comparison Table
Our comparison table pits these companies head-to-head so you can eyeball differences in services, pricing, and features.
| Winner: 99designs | Runner-Up: 48hourslogo | 3rd Place: DesignEvo | The Logo Company | LogoInn | Canva | DesignCrowd | Designhill | LogoGarden | LogoNerds | Logoworks | |
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| Winner: 99designs | Runner-Up: 48hourslogo | 3rd Place: DesignEvo | Winner: The Logo Company | 2nd Place: LogoInn | Canva | DesignCrowd | Designhill | LogoGarden | LogoNerds | Logoworks | |
| Type of Service | Contest | Contest | Do It Yourself | In-house | In-house | Do It Yourself | Contest | Contest | Do It Yourself or Designer | In-house | In-house |
| 100% Money Back Guarantee | Limited | Limited | n/a |  |
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| Starting Price | $299 | $128 | Free | $149 | $199 | Free | $240 | $199 | $12.99 | $47 | $299 |
| Number of Concepts | 30 | 20 | n/a | 5 | 2 | n/a | 50+ | 20+ | n/a | 3 | 4 |
| Number of Designers | N/A | N/A | n/a | 5 | 2 | n/a | N/A | 10+ | n/a | 1 | 2 |
| Number of Revisions | Unlimited | Unlimited | n/a | Unlimited | Unlimited | n/a | Unlimited | Unlimited | n/a | 4 | 2 |
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| Turnaround Time | 7 days | 2 days | Instant | 3 days | 4 days | n/a | 3, 5 or 10 days | 3 Days | Instant | 3-5 days | 3 days |
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| File Formats | EPS, PNG, JPG, TIFF PDF, PSD | EPS, PNG, JPG, PDF | PNG, Vector PDF and SVG files | EPS, PNG, JPG, TIFF, PDF, PSD & by request | EPS, PNG, JPG, TIFF, PSD, GIF & by request | PNG, JPG, PDF | EPS, PNG, JPG, PDF, GIF, PSD & by request | PDF, AI (JPEG, GIF, or PNG by request) | JPEG, eps, SVG and PDF | EPS, PNG, JPG, PDF, GIF | EPS, PNG, JPG, TIFF, PDF & by request |
| Customer Support | Hours Unlisted: Email, Phone | Hours Unlisted: Email Only | None | Hours Unlisted: Live Chat, Email, Phone | Hours Unlisted: Live Chat, Email, Phone | Hours Unlisted: Email, Phone | Hours Unlisted: Email Only | M-F: 9am-8pm ET Phone, Email | |||
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OWhat About The Logo Company, Logo Inn, Canva, DesignCrowd, DesignHill, LogoGarden, LogoNerds, & LogoWorks?
Here’s the rest of the pack that didn’t make the top three this year, but they’re worth checking out as they may have a unique offering that suits your particular business’ needs best.
The Logo Company | Logo Inn | Canva | DesignCrowd | DesignEvo | Designhill | LogoGarden | LogoNerds | Logoworks
The Logo Company Review
The Logo Company is our top pick for best logo design online. They have been designing logos since 2000 and are one of the largest players in the market. Their reasonably priced packages include features you have to pay a lot more for with their competitors – unlimited revisions, good turnaround time, copyright transfer, a dedicated project manager and a team of designers.
The Logo Company’s extensive online portfolio showcases a full range of fantastic looking logos, all of which are 100% unique concepts. They also offer web design services and consider themselves a one-stop shop, however, additional services are exclusively for their logo customers. If you want a polished, professional logo (and perhaps more), it’s hard to beat The Logo Company.
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Pricing
- $199 Logo Design
- $249 Logo and Stationery Design
- $339 Logo, Stationery and 500 Business Cards
- 100% Money Back Guarantee until you choose your final design (up to 90 days)
- View all options
LogoInn Review
Coming in at number two for best online logo maker is another in-house design service, Logoinn. We’re impressed by the quality and creativity of their logo designs, but you should take a look for yourself in their extensive online portfolio of more than 2,500 logo designs, divided into 100+ themes by industry.
With good customer support, advanced design services beyond just logos and excellent customer reviews compared to a lot of other services, Logoinn is among the best. They offer eight different packages, with an extremely wide range of prices and features (take note, however, that only their top four packages include 100% original artwork. These top-tier packages start at $199.).
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Pricing
- $45 Digitally-created Logo
- $199 Hand-drawn logo
- $86-120 Logo and basic startup items (design for business card, stationary, etc.)
- $299-675 Logo and website
- View all options
Canva Review
Canva is a popular web-based tool to design graphics without technical software (learn more in our graphic design software comparison). They also offer the ability to design your own logo. Unlike the other logo companies we review, which use crowdsourcing and contests for others to create designs, Canva gives you the tools and templates to do it yourself. They have hundreds of templates to choose from, then you can customize with your brand name, colors, symbols and more. Then you can download it in several formats, allowing you to use it for other online and print materials.
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Pricing
- Canva Basic: Free (some designs and clip art are an additional fee of $1-2 each).
- Work: $12.95/month (monthly) or $9.95/month (billed annually). Includes added features like branded templates, auto-resize, image organization into folders and more. Additional clip art and photos cost extra. It comes with a 30-day free trial.
- View all options
DesignCrowd Review
An Australian company started in 2008, DesignCrowd is yet another impressive contest-based logo design site and gives the other companies a run for their money. A lot of crowdsourcing logo generator sites have a similar setup, features and process, but DesignCrowd sets itself apart by allowing you to invite specific designers, based on their site profile, to enter your contest, and you can choose the length of your contest (3, 5 or 10 days).
DesignCrowd has far fewer designers than our top crowdsourced design company (99designs), but at 400,000 you’re still likely to find an artist that gives you a concept you like. Note: Be sure to review the pros and cons carefully since the negatives could prove deal breakers for some users.
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Pricing
All prices include a $40 contest posting fee, and each price is for stated contest only. You choose your prize amount.
- $240 Minimum logo design contest (suggested $940 for best results)
- $200 Minimum stationery design contest (suggested $500 for best results)
- $340 Minimum web page design contest (suggested $1,040 for best results)
- View all options
Money Back Guarantee: Within 30 days, but DesignCrowd retains your posting fee and any upgrade fees you’ve chosen. 100% money back only if you receive no design concepts.
Designhill Review
Designhill is a crowdsourcing site that’s unique because it’s not just limited to logo design. You select the type of design you need (logo, blog, business card, brochure, apparel, social media, etc.), enter your company name and choose what look you are going for (abstract, modern, etc.).
You specify your budget, pick from a gallery of inspirational images, customize the colors and this info is used to generate a creative brief that is submitted to get started. You enter your credit card info and wait to receive your options. Then, you chat one-on-one with the graphic designers if you want changes/revisions. Once approved, the designer gets paid.
We read some pretty poor reviews about the quality of logos. We also heard may complaints that they don’t always stick by their refund policy. If you’re not super picky and have a design project that requires more than a logo, this might be a good solution for you.
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Pricing
- Fast track: $199 for 20+ designs from 10+ designers
- Standard: $349 for 40+ designs from 20+ designers + additional features
- Executive: $649 for 60+ designs from 30+ designers+ additional features
- Platinum:$1,249 for 80+ designs from 40+ designers+ additional features
- View all options
LogoGarden Review
LogoGarden prides itself on providing logo options in minutes (versus days) and is similar to DesignEvo in that you are designing the logo yourself with their three-step process. Browse thousands of templates, select the colors and fonts, then save and download your newly created logo.
Unlike DesignEvo, LogoGarden does offer professional design services if you are feeling overwhelmed or stuck in a creative rut. We tried it out, and the editor is pretty basic (icon and text) and wasn’t as polished as DesignEvo.
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Pricing
- Design Your Own: Download high-res files starting at $12.99
- Professional: Starts at $39.99 and includes multiple designs and ownership rights
LogoNerds Review
Based in Canada, LogoNerds’ major selling point is much lower pricing than their competitors. Are they worth the savings? Yes – as long as you understand and accept the fine print of their terms. LogoNerds places a lot of restrictions and time limits on their ordering and revision processes.
Their logo and character mascot designs, in particular, are impressive and professional quality, and they offer some services above and beyond just creating a logo, including print, website and social media designs. A reliable online design service, especially if you’re on a very tight budget – and you know their terms up front.
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Pricing
- $27 Professional Web Logo
- $47 Professional Business Logo Creator
- $97 Character Mascot
- $47 Letterhead, envelope, and business card design
- $147 Web page design
LogoWorks Review
Formerly owned (and shut down) by Hewlett-Packard Company (HP), LogoWorks was born again in 2012 under new ownership. LogoWorks has been one of the top in-house online logo design services for 13 years, excluding their temporary hiatus. Since their rebirth, they have focused on improving customer service. Service options now include live chat, phone, email and active social media outlets.
LogoWorks is on the expensive side and offers a much smaller gallery of designs to view to get a sense of their creative breadth. However, this company is worth considering based on their long history and 50,000 happy customers. Be forewarned that they don’t have a 100% money back guarantee should you decide to check them out.
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Pricing
- $299 for Logo Design
- $599 for Full Branding
- View all options
Video: Logos Can Bend Your Mind
In some cases, cleverly designed logos cause your eyes to trick your brain. Check out this BuzzFeed two-minute video to see well-known company logos in a whole new light.
Where To Find Affordable, Professional Business Cards?
Now that you’ve got your logo up and running, it’s time to put it in a shiny new business card! We review the top online business card services.
Have you designed an effective logo using a logo maker site? Share your experience in the comments!
Tagged With: Branding, Comparison
