Alex Schenker

Alex has been involved on the business side of the internet since the early 2000's. He holds both a Management Science degree from the University of California at San Diego as well as a Computer Science degree from NJIT.

We Rock Your Web had its roots back in 2004 as the tech blog for a web design and development company Alex founded that has grown and evolved into the parent company of We Rock Your Web.

While his foundation is rooted in web development, his expertise today lies in content and digital marketing, SEO, organic and paid search, analytics, and publishing. Alex is an avid tennis player, nature enthusiast, and hiker, and enjoys spending time with his wife, friends, and dogs.

How To Create A Favicon Icon (.ICO) In Photoshop

How to create a favicon

A favicon is the little icon that shows up in the corner of the current browser tab, or browser window, of the web page you are viewing. While there’s all sorts of favicon creating software out there, if you own a copy of Photoshop there’s a free plugin that will let you create favicon’s quickly and easily…

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Redirect Folder to Subdomain

Folders

The straightforward method of using .htaccess to redirect a folder to a subdomain is as follows: RewriteEngine on RewriteCond %{HTTP_HOST} ^(www\.)?example\.com$ RewriteRule ^folder/(.*) //subdomain.example.com/$1 [R=301,L] This works fine if you’re redirecting a folder that is not associated with a subdomain (ie. the subdomain example.com/subdomain is stored, from the server’s point of view, at example.com/subdomain). However, …

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How to Build the Best Event Management System in Drupal

Drupal logo

If you’ve used Drupal before, you’ve no doubt come across the event module, which has been offered as an add-on Drupal since the early stages of Drupal. It provides basic event functionality, and a separate event repeat module can be used to create repeating events. The problem with the event module is that the code is relatively unstable, there are numerous versions out there that all use a different code base, and in general, the module is losing support. We show you how to use the CCK, Date, Calendar, and Views module to create the best event management system in Drupal…

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Searching Google Via the Firefox Address Bar

Searching in Firefox

Looking to change the default behavior of the Firefox address bar (i.e. when it conducts searches)? Right now, if you mistype a web address, it tried to find the website you were looking for, similar to Google’s “I’m feeling lucky” feature. The problem is, that’s not very useful for most people – as what are the odds it’s going to find it…

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How to Reduce Your Firefox Footprint

Firefox footprint

Firefox is supposed to have efficient memory handling, especially with the release of version 3. However, that doesn’t appear to be the case out of the box, and especially not once you’ve installed a series of plugins. To resolve this you’ll need to optimize Firefox’s memory footprint…

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Affiliate Nexus Tax Laws: Will They Affect You?

Person counting money

Legislation has been enacted in several states to tax the sale of affiliate products. The legislation, widely known as the Amazon Tax, or Affiliate Program Tax, or Sales and Use Tax, requires that an affiliate provider pay state sales tax on items sold by their affiliates, whether or not the directly operate in the state. Affiliate providers such as Amazon.com, instead of paying the sales tax, are terminating affiliate accounts in affected states, including those where the law is being considered. Read this article to find out how you can help prevent the law from going into effect in your state…

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Looking To Save Paper? How to Print Double Sided Tips

Printer control panel

Being able to print on both sides of a page is a great way to help the environment. Think about it – if you normally go through 500 pages printing documents on one side, you’ll have only reached 250 if you print on both sides. Not only that, but the documents will take up less space, you won’t have to buy printer paper as often, and you’ll be saving trees. It’s a win-win situation…

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Internet Explorer 8 Won’t Install

Installing Internet Explorer 8

If you’re having trouble getting Internet Explorer 8 (IE 8) to install, join the club. There’s a number of error messages you might be running into. Read the solution below corresponding to the error message you’re seeing to find out how to get Internet Explorer 8 to install smoothly…

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