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Do you feel like you should be doing more to market your business using email? Or are you fed up with your current email marketing service? Every business has varying email marketing needs and desired outcomes, and it’s difficult to know which one will suit your needs.
MailChimp and Constant Contact are two of the most well-known email marketing service providers — you’ve probably heard them mentioned through advertisements or office buzz. Here we’ll give you the lowdown on each service, their differences, their strengths, pricing and more to help you choose.
Constant Contact Review
Constant Contact has been around for nearly 20 years, making them one of the companies with the deepest history in email marketing. They offer most of the basics you’d need from an email marketing service provider. Their contact importing and customer support availability are strengths, but they also charge extra for a lot of features you can get elsewhere for a lower cost. They are often criticized for nickle and diming their customers. But, with a free 60-day trial, it may be worth it to try the service out for yourself.
- Have been in business since 1996
- 97% email deliverability rate
- InfoTransfer – Import information from ACT!, Salesforce.com and Quickbooks.
- Toolkit – Brings together email, social, mobile and web so you can drive repeat customers and reach new ones.
- Social sharing with Facebook, Twitter, Pinterest, Instagram, YouTube and Snapchat
- QuickImport – Import contacts from Gmail, MS Outlook, Facebook and Outlook Express. Upload 100 individual email addresses at a time.
- Apps & Integration – Connect marketing endeavors and small business tools to achieve greater marketing reach.
Constant Contact charges a fee per month, based on how many contacts you have. You can get a discount on pricing if you pay for a 6 or 12 month contract. Constant Contact has a 60-day free trial!
|Number of Contacts||Price Per Month|
Constant Contact also offers an email marketing service called Email Plus. It includes email automation, online surveys, events management, online donations and more.
|Number of Contacts||Price Per Month|
MailChimp is an extremely popular email marketing service, boasting over 8 million users. One reason for their following? MailChimp provides the best free subscription plan out there. Their free forever plan gives you 2,000 subscribers and 12,000 emails per month!
On top of that, MailChimp is easy to navigate and comes with many solid features. MailChimp does offer competitively priced paid monthly and pay-as-you-go plans if you need to add more contacts or want some extra features.
- Inbox Inspector add-on: generate more than 25 screenshots of your email campaign in all the major email applications, and run live ISP tests to see if your email triggers spam filters.
- Optimize your opt-out prevention tactics by tracking where your sign-ups originate.
- Subscriber profiles: keep tabs on every customer’s behavior and activity.
- Responsive design templates translate your emails well onto any device.
- Excellent integration options with 100+ apps, including Google Analytics, Salesforce, WordPress, PayPal and more.
MailChimp’s free plan is more generous in terms of your allotted number of subscribers/emails sent and the features you get compared to other email marketing services. But they also provide monthly paid and pay-as-you-go plans if you need to add more contact or want more features.
MailChimp is probably best known for their free forever plan. With no credit card needed, you get up to 2,000 subscribers and 12,000 emails to send each month! It’s a perfect option for beginners, low-volume senders, or nonprofits.
MailChimp’s monthly subscriptions give you an unlimited number of email to send each month, and you pay based on your number of contacts.
|Number of Contacts||Price per Month|
|2,700+||Use its online calculator|
MailChimp’s pay-as-you-go plan allows you to buy packages of email credits (essentially you use them like postage stamps) — a great option if you occasionally need to send more emails than the free plan’s 12,000 limit each month.
|Number of Credits||Price per Month|
|50,000+||Use its online calculator|
If you are an organization that sends a lot of email, then Mail Chimp has a high-volume plan that may fit the bill. It allows you to reach a ton of contacts per month with more advanced features, including multi-user accounts, DSS, PCI and SOC II certifications, full-featured API, two-form authentication, account activity alerts, and the most advanced segmentation.
Your two high-volume options are:
- High-volume monthly plans begin at $2,600 per month for 600,001 contacts with a limit of 7.29 million emails per month.
- High-volume CPM starts at $2,500 for 2 million email credits. This is a good option if you launch email campaigns fewer than four times a month (it’s a better overall pricing option than paying by email volume capacity).
Add Pro to your plan for $199 per month and have access to analytics to help grow your business.
How Do You Get People to Open Your Emails?
A recent benchmark report by HubSpot found that just over 50% of respondents read most of their emails. With the flood of emails in everyone’s inboxes these days, it’s hard to get noticed. Watch this video by Constant Contact for some basic tips on how to get your target audience to open the emails you are spending so many resources preparing. Using some of these best practices may lead to a better conversion on your email campaigns.
Constant Contact vs MailChimp: The Final Verdict
A large driver in deciding which email marketing service provider to go with should be your specific business’ marketing needs. Constant Contact and Mail Chimp both have their pluses and minuses, so ultimately it comes down to what you’re looking for.
Overall, we prefer MailChimp for its ease of use, free plan, and lower paid plans compared to Constant Contact. But Constant Contact is the better choice if you want phone tech support and more comprehensive customer service. See our Best Email Marketing Software comparison article to learn more about how these companies stack up against all the major players and to gain a wider perspective on the category.
Which email marketing service provider is a better fit for your needs?