AWeber Review: Has The Grandfather Of Email Marketing Kept Up?

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2 phones with AWeber: AWeber ReviewsAWeber is a dependable, trustworthy email marketing service that can help promote your business. AWeber Communications has been in business since 1998 (an eternity for online services). In fact, AWeber was the first company to launch the autoresponder — a must-have in today’s email marketing world.

But has this long-time service kept up with its competitors? Read below to see if AWeber email marketing service is the best choice for your business.

AWeber logoVisit AWeber’s Website

Article Overview


Customer Service & Reputation 9.0
Pricing 8.0
Template Selection 8.0
Social Media Marketing 5.0
Autoresponders 8.0
List Segmentation 7.0
Spam Score 8.0


  • Well-known for solid and easy to reach customer support via phone or email
  • Extensive knowledge base, video tutorials, great webinars, etc. on its website
  • One of the better WYSIWYG drag-and-drop editors we’ve seen (easy to format text, add images, hyperlink text, etc.)
  • 700+ email templates
  • API access — you can use their services to build your own app
  • Clean, polished, easy to use interface
  • Easily managed subscriber lists
  • Add attachments to newsletters (up to 1 mb), and for larger files, it offers integration with Digioh, a digital download app
  • Extensive reporting and tracking — number of emails sent, open rate, click-through, undelivered emails, and more
  • Good list management


  • No Google Analytics integration
  • Social sharing is limited vs competitors (only Facebook and Twitter)
  • No social media tracking or reporting
  • You can’t custom build your own email template
  • Subscriber importing isn’t the best (you can only import xls, xlsx, tsv, csv, txt files — can’t directly import from Gmail contacts, LinkedIn, Outlook, Quickbooks, etc.)

17 Key Features

  1. Unlimited image storage and unlimited number of emails
  2. Good API Lab tools to create new apps plus a free developer account
  3. Attach up to 1MB to an email (rare feature among email marketing providers)
  4. Intuitive WYSIWYG editor
  5. Integrates with more than 50 apps including WordPress, Salesforce, Zapier, Facebook, etc.
  6. Good shopping cart integrations including Shopify and PayPal
  7. Extensive reporting and tracking of email open rate, click-through and more
  8. Excellent knowledge base with webinars, articles, video tutorials and more
  9. Can-spam compliant and takes spam seriously
  10. Split A/B testing
  11. Unlimited image hosting and 6,000+ stock images
  12. Social Sharing with Facebook
  13. HTML editor
  14. Broadcast archives your newsletters by publishing them as an easy to navigate web page
  15. Shopping cart integrations: PayPal, Shopify, and Magento
  16. App Showcase with 50+ apps you can integrate with your account: Zapier, Salesforce, WordPress, Facebook, etc.
  17. Mobile apps for iPhone and Android

AWeber Pricing

AWeber pricing is per contact, per month, with no contracts or cancellation fees. Try it out with their free trial for 30 days. Save 19.2% off the rates in the table below by paying annually vs monthly.

The Free Plan supports up to 500 subscribers and the following features:

  • 1 landing page
  • 1 email automation
  • Web push notifications
  • Drag n’ drop builder
  • Email templates
  • Sign-up forms
  • Ecommerce

The Pro Plan is tiered based on the number of subscribers, and includes everything in the free plan plus:

  • Unlimited email lists
  • Advanced email automation
  • Remove AWeber branding (white label option)
  • Detailed insights and analytics
  • Webpage and sales tracking
  • Split testing
Number of Contacts Pro Plan Cost Per Month
0-500 $19.99
501-2,500 $29.99
2,501-5,000 $49.99
5,001-10,000 $69.99
10,001-25,000 $149.99
25,000+ Contact AWeber

Customer Reviews

AWeber won the 2022 Stevie Gold Award for Contact Center of The Year. Read below for a balanced sampling of both positive and negative reviews we found on the web from business people who’ve used AWeber over the years.

Positive Reviews

I love that with AWeber I have a way to stay in touch with my clients, divide my emails according to their interest, and create great looking emails. People like the look and often respond to my emails – either right away, or after a long time. It’s great for staying in touch with people who are not ready for my services now, but feel a close relationship because they continue to hear from me. – Jim C., Sitejabber, 5/24/2016

The best part about using aweber is it’s ease of use and ability to link with many other programs. They make it easy to keep track of your customers as well as automate a sequence of emails. I was able to get my investment in Aweber back within a couple months of using it. This may take more or less time depending on how big of a following your business has already. – Ryan T., G2Crowd 3/6/2018

Negative Reviews

They are a giant in this industry and deliver emails pretty good, but sometimes emails wind up in the spam folder for no good reason at all. Guess it’s probably only so much they can control there. But although they’re a the top of this field, there are more affordable email management options that can do an equal or better job. So my advice is not to get caught up by big names and do some research on other companies too in order t find the best most affordable solution for you. -Kenneth, Trustpilot 8/22/2017

My main complaint is that I can not add borders around any of the drag and drop builder emails newsletters I create. These definitely need a border tool so we can put borders around the whole newsletter or even sections within the newsletter. Other email marketing tools I use have this feature so I know it can be done. – Gene S., G2Crowd 6/27/2017

Getting Started With AWeber (Video)

While you may think email is dead in the day of social media, marketing professionals and business leaders agree that email marketing is the best form of digital marketing to retain customers. Check out AWeber’s video below to learn more about some of the ways they can help promote your business.

How Does AWeber Compare?

Visit AWeber’s Website

Email marketing is a must-have these days (learn more in our B2b email marketing guide). AWeber is a strong contender in the email marketing service battle, with robust features, reliable delivery, an intuitive interface and competitive pricing.

AWeber also offers a 30-day money back guarantee, which is rare in this industry. What are your AWeber alternatives? See how AWeber stacks up to its competitors with our email marketing service comparison.

What’s your biggest email marketing frustration? Let us know in the comments!

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