Mailchimp Reviews (2024): Pricing, Pros, Cons, Customer Reviews & More

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Mailchimp email marketing on computer screen.

As one of the most renowned email marketing platforms, you’ve likely heard of Mailchimp. The company made a name for itself by creating an inexpensive product catering to small businesses. Its freemium pay model—combined with quirky, fun branding and a focus on simplicity—has made Mailchimp widely successful.

Mailchimp is an excellent choice for beginners or those who have limited funding. Its free plan includes easy-to-edit templates, unlimited image hosting, basic reporting, and integration with hundreds of apps. Mailchimp’s paid plans offer all the features you would expect out of a top email marketing service, including advanced segmentation, A/B testing, automation, and audience insights.

Since being acquired by Intuit in 2021, Mailchimp has focused on offering generative AI features to its clients. Intuit Assist is in beta testing and is available to a small percentage of Mailchimp customers at no additional cost. This service helps users create AI-generated emails, automation, and more.

Mailchimp Review
mailchimp logo 250

Product Name: Mailchimp

Product Description: Mailchimp is an email marketing company created in 2001 by co-founders Ben Chestnut and Dan Kurzius. It was acquired by Intuit in 2021 for approximately $5.7 billion and has since been adding AI features to the platform. Today, Mailchimp is best known for its popular freemium option, comprehensive email marketing tools, and famously quirky branding and marketing campaigns.


Mailchimp has everything you would expect out of a top performing email marketing platform. It’s straightforward interface is easy for even beginners to use, and it has robust list of features, including built-in SMS marketing, advanced segmentation, behavioral targeting, multivariate testing, and real-time reporting.

  • Ease Of Use
  • Features
  • Customer Service
  • Overall Value


  • Quality free plan
  • Easy to use
  • Built-in SMS marketing
  • Unlimited image hosting
  • Built-in surveys
  • 300+ integrations


  • No phone support
  • Limited templates compared to competitors
  • Minimal features with free plan
  • Slow load times

Visit Mailchimp’s Website

Consumer Reviews

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Reader Rating

This is the aggregate score of reader reviews we’ve received. Have a good or bad experience with Mailchimp? Feel free to leave your own review in the comments. Please note that only ratings with valid review content will be published and counted.

10 Key Features

Mailchimp has many features that appeal to email marketers, including:

  1. 100+ pre-built email templates to quickly design emails
  2.  Collaboration-style workflow capabilities, including multi-user accounts
  3.  Marketing CRM for organizing customer data and audience reports
  4.  Advanced segmentation tools to target people based on their behavior and interests
  5.  Audience insights include surveys, predicted demographics, purchase likelihood, and address finder
  6.  Customer Journey Builder creates behavior-based automations
  7.  Website builder and landing page tools
  8.  Social media posting and scheduling to encourage engagement across platforms
  9.  Multivariate testing compares more than one variable type (subject line, from name, content, or send time) to see how they impact your engagement
  10.  Google Analytics integrations and advanced reporting features


Mailchimp offers users a free plan for 500 subscribers and 1,000 monthly emails sends. For additional features, users can choose between three other plans—Essential, Standard, and Premium. All three plans have tiered pricing based on number of contacts. Starting prices for the initial 500 subscribers are below.

PlanEmail SendsPrice
Free 1,000$0/month
View pricing details for more subscribers

Our Personal Experience With Mailchimp Email Marketing

At WeRockYourWeb we’ve been customers and fans of Mailchimp as our email marketing newsletter provider since 2012. Over the past decade, it’s expanded to offer more services (like automation and integrations), but its simple user interface has stayed the same.

Easy To Set Up Campaigns & View All In One Place

Campaigns dashboard Mailchimp screenshot.
Their campaign dashboard allows you to see a history of previous emails sent at a glance with open rate and click-through rate, or you can dive deeper with more detailed reports.

Setting up an account is easy, and once you log in, you have a menu on the left-hand side that takes you to various parts of the platform. Campaigns is where we used Mailchimp the most; we’ve yet to use the latest SMS feature. At the top right, you can click on “Create New” to create a new campaign or click on the dropdown arrow on the right of any previous campaign to duplicate so you don’t have to start from scratch. You also have the option to save templates for future use.

Use The Preview Tool To Review Before Sending

Newsletter preview Mailchimp screenshot.
Building newsletters is a breeze with their drag-and-drop editor and a campaign preview to see how an email will look in inboxes before you send it.

Once in the email editor, you can use their editing tools to add copy and image blocks, format the style, add links, and more. You can also edit via HTML if needed. We ordinarily used the editor to add image blocks, which link to our website so readers can learn more.

We would typically look at previous campaigns’ analytics first to see what sections had the most click-through rates and try to replicate that as best as possible in the content and design layout.

Adjust The From Name, Subject Line & Schedule Email In One Place

Email builder dashboard Mailchimp screenshot.
Here’s a preview of what to expect from Mailchimp’s email builder, where you can add the subject line, schedule a time to send, and select the recipients.

When in draft mode, you can save your work later or select a time to send it in the future. Mailchimp even has a feature that optimizes the send time based on your audience. 

Before sending a campaign, you’re reminded to have a plain-text version for subscribers, which can be automatically generated from the copy in the editor. This feature saves you lots of time in the process.

In-Depth Analytics & Reports

Email reports dashboard Mailchimp screenshot.
Here’s a sample of what to expect with their Analytics report, where you can see and compare several newsletters over time.

Mailchimp’s analytics has everything you need to know in one place for reference. You can compare campaigns side by side or look at performance compared to a previous timeframe.

In the example above, the dashboard shows click-through rates, but you can also look at revenue, open rates, and more. However, some of the more robust analytics require you to upgrade.

Many Options For Capturing Subscribers

Sign up forms Mailchimp screenshot.
Mailchimp has a number of sign-up form options, including a pop-up form embedded on your website or a form builder to create a landing page.

The audience section is where you can create a way for people to sign up for your newsletter. Mailchimp has its own form you can create using a pop-up, embedded code, or landing page, or you can integrate with your website’s content manager to collect info.

In Mailchimp’s builder, you can add any fields you want, including name, birthday, location, and more. You also have the option to double opt-in, which helps prevent spam sign-ups.

Segment Audience & Target Emails To Specific Groups

Audience dashboard Mailchimp screenshot.
In Mailchimp’s audience section, you can view, sort, and search for contacts as well as export them to a CSV or Excel format. You can easily add and unsubscribe people manually and create segments to filter by type or behavior.

You also have the ability to import users via spreadsheet, CSV file, or copy and paste for bulk uploading if you acquired any users elsewhere (and they have already agreed to receive email communications from you). If you have multiple fields like email, phone number, name, etc., you can also select those when importing. You can segment your audience by the source they signed up via or create tags to sort them into groups (like friends and family, people in a specific geographic location, etc.).

Integrate With Third-Party Services

App integrations by Mailchimp screenshot of options filtered by forms and marketing tools.
Mailchimp integrates with hundreds of third-party services, including popular form builders, survey tools, marketing platforms, and more (Google Analytics, Squarespace, and SurveyMoney, just to name a few).

One final section to highlight is the integrations section. Mailchimp has partnered with other industry-leading tools to provide seamless connections to features like loyalty points, customer service tools, point of sale, and more. That way, all your business services can work together to communicate with your customers.

For instance, if you have a storefront business and people pay via Square, then a customer could have the option to sign up for your newsletter when checking out, and it will automatically import into your database.

Mailchimp has also improved its email-building tools to include automation and website builders, although we personally have yet to experience those features.

Customer Reviews

We scoured the web to find out how real users rate Mailchimp. We’ve found some reviews to give you an overall picture of Mailchimp from customers’ perspectives.


It provides clear onboarding steps for new users just like me. I had no problem using it and setting up for account for different email marketing campaigns. The tricky part about Mailchimp would be the quotas and the pricing.

– Peyton Dane, Trustpilot 11/09/2023

Mailchimp is designed for the every day person as well as the expert. There are so many intricate levels of integration available, however, if you are a novice and simply want to communicate your message or media effectively, you can do so on the most basic of levels. The layouts they offer are amazing and easy to edit or alter. In addition to premade layouts, you are able to design your own, something I have done often and I am in no way a design expert.

– Ashley T., G2 11/09/2023


I feel compelled to express my extreme disappointment with Mailchimp’s service. The chatbot is inefficient and stupid. Human customer support is unhelpful, slow, and exhibits a troubling lack of empathy.

I can’t receive verification codes leaving my account inaccessible, causing significant losses. Despite my attempts to seek assistance, Mailchimp’s response was indifferent, with emails left unanswered.

This experience sheds light on the company’s disregard for user experience, explaining its consistently low ratings.

Sincerely wish that, with your terrible experience and service, you close down soon.

– Michelle, Trustpilot 12/14/2023

When you have more than a few thousand subscribers, MailChimp’s prices can get expensive. Creating branded emails and optional extras like special mailings add to the price tag, making it less affordable for businesses above a certain size. Small businesses find it useful, but larger companies find it limited.

– Katarina C., G2 07/14/2023

New AI And SMS Features

Mailchimp’s latest features include SMS text messaging and an AI assistant for creating content. This video by Mailchimp shows how these tools help you collect more data and drive engagement.

Is Mailchimp The Email Marketing Service For You?

If you’re starting with email marketing, first check out our B2B email marketing guide, and then you’ll probably want to check out Mailchimp’s free plan.

You may want to look elsewhere if you have a larger business or need more advanced features. It comes down to your specific needs. See how Mailchimp compares to the competition with our email marketing service comparison.

Think you might try Mailchimp or are you leaning towards another provider? Let us know in the comments!

Why Trust We Rock Your Web?

Since joining the We Rock Your Web team, Tara has covered topics ranging from email marketing to online legal services. She knows that small business owners today must familiarize themselves with online tools, and she’s dedicated to helping them learn how to do just that. Tara spends countless hours researching each topic to provide our readers with the best, most up-to-date content.

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The information provided through this website should not be used to diagnose or treat a health problem or disease; it is not intended to offer any legal opinion or advice or a substitute for professional safety advice or professional care. Please consult your health care provider, attorney, or product manual for professional advice. Products and services reviewed are provided by third parties; we are not responsible in any way for them, nor do we guarantee their functionality, utility, safety, or reliability. Our content is for educational purposes only.

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