Sally Jones

While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations in the late 1990s, Sally began a long career researching and writing about business, technical and scientific topics.

Her decades of experience as well as a passion to stay on top of the latest online tools and resources combine to help small businesses (and freelancers like herself) flourish.

Mad Mimi vs MailChimp: Who’s The Better Email Marketing Service?

Mad Mimi vs MailChimp logos

Not sure which email marketing service provider to use for your business? Two major players, Mad Mimi and MailChimp, are among the most affordable services out there — and they both offer a free plan (not a common occurrence for email marketing services). So, how do they compare in pricing, ease of use and features? First, we’ll give you an overall review of each service and then delve into some of the most important features to see who wins the battle of Mad Mimi vs MailChimp…

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Affiliate Marketing For Advertisers: Affiliate Networks vs Tracking Software

Are traditional advertising approaches too expensive or not driving consumers to your online business? Looking for a way to spread the virtual “word of mouth” on the web to market your products or services? Affiliate marketing could be your solution. It’s a relatively easy and often less expensive way to drive your business, without you having to pound the virtual pavement yourself. All you really need is to find a good affiliate network (or several networks) and/or affiliate management software. Here we’ll give you an in-depth look into how you, the merchant, can use affiliate marketing to boost your sales. And we review some of the top affiliate networks and software to help get you started…

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What Is Web Hosting? How It Works And How To Get Started

Guide to Web Hosting Services

Want to launch your website but not sure how to get it online? The web can seem like a massive tangle, and it’s definitely confusing when you first dive in. One of the most important decisions you’ll make for your website’s success is how and where to host your website. It’s crucial that you understand what web hosting is and what options you have to make the best decision for your site. We know, we know, the name alone (hosting) sounds daunting but we are here to help. Here we’ll help unravel the intricacies of web hosting, so you can have a successful, killer website…

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AWeber vs MailChimp: Email Marketing Service Battle

AWeber vs MailChimp logos

Having trouble nailing down which email marketing service provider to use for your business? Two of the most popular, AWeber and MailChimp, each have their devotees (and detractors). On first inspection they seem to offer a lot of the same features, with the exception that MailChimp has a free forever plan. But we dug deeper into these rivals to see how their differences could affect your ultimate choice. First, we’ll give you an overall review of each service and then delve into some of the most important features to see who wins this email marketing showdown…

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Best Cloud Storage Comparison: Box vs Dropbox vs Hightail

Box logo

Are you still carrying around a flash stick (and praying you don’t lose it)? Do you and your co-workers still email the same files back and forth, clogging up the server? Ditch your old-school methods of storing and sharing your digital data and get a cloud storage account. We are in the 21st century, after all, folks. Cloud storage makes your digital life infinitely easier…

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The Ultimate Guide To Marketing Your Small Business

iPad with marketing on screen (caption: Guide to Marketing)

Marketing a small business is more challenging than ever in today’s digital age, but how do you cover all your bases if you don’t have expert marketers on your team or a sizable budget? Let us be your one-stop resource for all of your needs. We cover all of your marketing plan essentials and a …

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