Mad Mimi vs MailChimp (2023): Who’s The Better Email Marketing Service?

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Mad Mimi vs MailChimp logosNot sure which email marketing service provider to use for your business? Two major players, Mad Mimi and MailChimp, are among the most affordable services out there — and they both offer a free plan (not a common occurrence for email marketing services).

So, how do they compare in pricing, ease of use and features? First, we’ll give you an overall review of each service and then delve into some of the most important features to see who wins the battle of Mad Mimi vs MailChimp.

Visit Mad Mimi’s WebsiteVisit MailChimp’s Website

Customer Support

Customer support for both Mad Mimi and MailChimp somewhat lack compared to many other email marketing service providers. While both services have email support, good online tutorials, FAQ’s and other resources, neither service offers 24/7 customer support hours — or even weekend hours.

MailChimp has live chat and email support with their paid plans. Unfortunately we’ve frequently gotten a message that their live chat volume was high, so there would be a significant wait time. Mad Mimi offers live chat that customers say is very responsive. And they say they’ll schedule a phone appointment with you if needed.

Mad Mimi logo

Winner: Mad Mimi

Design Tools

Both Mad Mimi and MailChimp offer responsive templates, meaning they’ll automatically look good on any device — a must in email marketing these days. And they both have intuitive, easy-to-use drag-and-drop editors. But that’s all they have in common.

Mad Mimi only has one template that you choose color themes around, and there’s very limited customization. On the other hand, Mail Chimp has several hundred ready-made templates that are easily customizable with many more design tools. MailChimp even provides you with raw code to help you build your own email templates.

MailChimp logo

Winner: MailChimp


Mad Mimi and MailChimp both get high marks from customers on their deliverability rates — well into the 90th percentile. It’s harder to integrate unsubscribes into Mad Mimi than it is with MailChimp, but otherwise, it’s dead even.Mad Mimi & MailChimp logos

Winner: Mad Mimi & MailChimp (Tie)


Both services offer basic autoresponders, but if you’re running an email campaign and want to send follow-up emails to certain customers based on their response to your previous emails (i.e. thanking them for signing up on your website, or making a purchase), MailChimp is the way to go.

MailChimp’s advanced autoresponder functionality far suprpasses Mad Mimi’s tools. MailChimp also makes it easier to target a subset of your email list with its autoresponder interface. You also get autoresponders with MailChimp’s free plan.

MailChimp logo

Winner: MailChimp

Tracking & Analytics

Both Mad Mimi and MailChimp provide detailed email tracking and analytical tools to help you gauge who’s opening and clicking through your emails. You can monitor subscriber activity, bounces, unsubscribes, click-throughs and generate revenue reports.

MailChimp, however, gets the nod in this category. MailChimp provides Google Analytics integration and more sophisticated reporting, tracking and analytics than Mad Mimi. They also have social sharing tracking, which Mad Mimi lacks.

MailChimp logo

Winner: MailChimp


Mad Mimi MailChimp
Free Plan Up to 100 contacts/month
Unlimited emails/month
Up to 500 contacts/month
2,500 emails/month
Lowest Price Plan/Month (500 Contacts) $10 $13
Up To 2,500 Contacts $16 $39.50
Up To 5,000 Contacts $27 $69
Up to 10,000 Contacts $42 $100
Up To 25,000 Contacts $89 $260

MailChimp used to be the winner in this category but their pricing has increased significantly. As you can see by the chart above, mad Mimi is now the better deal in most scenarios, the exception being the free plan.Mad Mimi logo

Winner: Mad Mimi


Mad Mimi MailChimp
Mad Mimi MailChimp
Template Selection Few Hundreds
Responsive Design Checkmark Checkmark
Image Hosting Unlimited Unlimited
Contact Manager/Import Checkmark Checkmark
Newsletter Archiving Checkmark
Social Media Marketing Checkmark Checkmark
RSS Feed Integration Checkmark Checkmark
Autoresponder Checkmark Checkmark
SMS (Texting) Integration Only
Surveys Integration Only Checkmark
List Segmentation Checkmark Checkmark
Allows Attachments
Google Analytics Checkmark
Spam Score (Checking) Checkmark Checkmark
Reporting/Stats Checkmark Checkmark
Private (Dedicated) IP Address Checkmark
Split A/B Testing Checkmark
Trigger Based Messaging Checkmark Checkmark
Developer API Checkmark Checkmark
Customer Support Live Chat, Email, Phone Live Chat, Email

While Mad Mimi offers a solid set of basic features for an unbeatable price, you’re limited in what you can do. MailChimp, on the other hand, has nearly every feature you’ll ever need.

MailChimp logoWinner: MailChimp

How Can You Benefit From Email Marketing Integrations?

One of MailChimp’s biggest strengths is the ability to integrate with 800+ third-party apps (Mad Mimi offers 85+ apps). But how do integrations work? And would you really use them? This video by BigCommerce shows you just how easy it is to integrate with MailChimp.

Our Overall Winner

Both Mad Mimi and MailChimp will get good-looking emails where you want them to go with little hassle on your end. The difference comes down to pricing versus more advanced functionality. MailChimp gives you a better free plan, but MadMimi is half the cost of MailChimp when you have higher volume subscriber numbers.

On the other hand, if you need more advanced features like A/B testing or trigger messaging, MailChimp is an excellent choice. Mad Mimi is basic, which is their niche, but you just can’t do as much with your email campaigns.

MailChimp logoOverall Winner: MailChimp

What About Other Email Marketing Providers?

Both Mad Mimi and MailChimp are reliable options, but there are a ton of fantastic email marketing provider options. Be sure to check out our email marketing provider showdown for an in-depth analysis of 20+ major email marketing services.

Which provider are you leaning towards? Let us know in the comments!

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