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Not sure which email marketing service provider to use for your business? Two major players, Mad Mimi and MailChimp, are among the most affordable services out there — and they both offer a free plan (not a common occurrence for email marketing services).
So, how do they compare in pricing, ease of use and features? First, we’ll give you an overall review of each service and then delve into some of the most important features to see who wins the battle of Mad Mimi vs MailChimp.
Mad Mimi Review
Mad Mimi is a beautifully basic email marketing service whose prices are hard to beat, especially when you have large mailing lists. With an incredibly easy interface, Mad Mimi is simply fun to use. Simplicity is the name of Mad Mimi’s email marketing approach, and they provide most of the basic features businesses will want to run an effective email campaign.
If you’re looking for more sophisticated functionality, however, Mad Mimi may not be the service for you. Mad Mimi was acquired by powerhouse web hosting service GoDaddy in August of 2014. Perhaps this means Mad Mimi will be adding more advanced functionality as time goes on. Still, Mad Mimi is an excellent choice if you don’t need the bells and whistles — and it’s quite possibly the least expensive service available.
You get an unlimited number of emails you can send with all Mad Mimi’s subscriptions (and their free plan).
|Number of Contacts||Price Per Month|
With over 8 million subscribers, MailChimp is an email marketing service to be reckoned with. Part of their success is their generous free forever plan, which is the best one on the market for the features and monthly allotment you get free of charge — 2,000 subscribers and 12,000 emails.
MailChimp is an excellent option for beginners and businesses with low-volume sending needs. While MailChimp has some great features, even with their paid plans, you may need to look elsewhere if you need some very advanced features. But you do get some feature upgrades and more volume if you opt for their paid plans.
MailChimp is hard to beat with the best free plan out there compared to other email marketing services. If you want more email volume, subscribers and added features, they do provide monthly pricing plans and pay-as-you-go plans.
2,000 subscribers and 12,000 emails every month, forever free
Monthly fee based on number of contacts, and unlimited number of emails to send each month
|Number of Contacts||Price per Month|
|2,700+||Use its online calculator|
If you’re on the free plan and only occasionally need to bump up your email volume, MailChimp has a great option of buying packages of email credits — it’s similar to using postage stamps.
|Number of Credits||Price per Month|
|50,000+||Use its online calculator|
High Volume Plans
MailChimp’s high volume plans offer more advanced features, including fully advanced segmentation, multi-user accounts, two-form authentication, SOC II and PCI DSS certifications, full-featured API, and account activity alerts.
- Monthly subscriptions start at $2,600 per month for 600,001 contacts and include 7.29 million emails/month
- High-volume CPM starts at $2,500 with 2 million email credits — this is a great option for users who launch fewer than four email campaigns per month and who don’t want to pay the higher cost for email volume capacity
Pro gives you access to powerful analytics for $199 per month to help your business grow.
How Does MailChimp Integration Work?
One of MailChimp’s biggest strengths is the ability to integrate with 800+ third-party apps and software. But how does it work? And would you really use it? This video by BigCommerce shows you just how easy it is to integrate with MailChimp.
Which Comes Out On Top? MailChimp vs Mad Mimi
Let’s explore some of the most important features of the best email marketing service providers and see how Mad Mimi and MailChimp compare head-to-head.
Email Design Tools
Both Mad Mimi and MailChimp offer responsive templates, meaning they’ll automatically look good on any device — a must in email marketing these days. And they both have intuitive, easy-to-use drag-and-drop editors. But that’s all they have in common. Mad Mimi only has one template that you choose color themes around, and there’s very limited customization. On the other hand, Mail Chimp has several hundred ready-made templates that are easily customizable with many more design tools. MailChimp even provides you with raw code to help you build your own email templates.
Mad Mimi and MailChimp both get high marks from customers on their deliverability rates — well into the 90th percentile. It’s harder to integrate unsubscribes into Mad Mimi than it is with MailChimp, but otherwise, it’s dead even.
Which has the edge? It’s a tie!
Both services offer basic autoresponders, but if you’re running an email campaign and want to send follow-up emails to certain customers based on their response to your previous emails (i.e. thanking them for signing up on your website, or making a purchase), MailChimp is the way to go for more advanced autoresponder functionality. And MailChimp makes it easier to target a subset of your email list with its autoresponder interface. But note that autoresponders are only available with MailChimp’s paid version.
Email Tracking & Analytics
Both Mad Mimi and MailChimp provide detailed email tracking and analytical tools to help you gauge who’s opening and clicking through your emails. You can monitor subscriber activity, bounces, unsubscribes, click-throughs and generate revenue reports. They also both provide Google Analytics integration and social sharing campaigns.
Which has the edge? Tie
Customer support for both Mad Mimi and MailChimp somewhat lack compared to many other email marketing service providers. While both services have email support, good online tutorials, FAQ’s and other resources, neither service offers 24/7 customer support hours — or even weekend hours. MailChimp has phone and live chat support with their paid plans. Unfortunately we’ve frequently gotten a message that their live chat volume was high, so there would be a significant wait time. Mad Mimi offers live chat that customers say is very responsive. And they say they’ll schedule a phone appointment with you if needed.
Mad Mimi vs Mailchimp: The Final Verdict
Both Mad Mimi and MailChimp will get good-looking emails where you want them to go with little hassle on your end. The difference comes down to pricing versus more advanced functionality. MailChimp’s free plan is clearly the winner of the two unless you need unlimited emailing. But if your mailing list is above 5,000 subscribers and you don’t need the bells and whistles, Mad Mimi deserves serious consideration.
After all, MadMimi is half the cost of Mail Chimp when you have higher volume subscriber numbers. On the other hand, if you need more advanced features like A/B testing or trigger messaging MailChimp is an excellent choice. You really can’t go wrong with either service, but your needs may say otherwise. Be sure to check out our email marketing services article for an in-depth analysis of other major email marketing services.
Calling all MailChimp and Mad Mimi users: which is your favorite? Why?