Mad Mimi vs MailChimp (2024): Who’s The Better Email Marketing Service?

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Mad Mimi vs Mailchimp email

Not sure which email marketing service provider to use for your business? Should you choose a major player, like Mailchimp, or a lesser-known but reliable service, like Mad Mimi? In the Mad Mimi vs. Mailchimp competition, the winner will vary based on what you desire from the service.

So, how do they compare in pricing, ease of use, and features? First, we’ll give you an overall review of each service and then delve into some of the most important features to see who wins the battle of Mad Mimi vs. Mailchimp.

Visit Mad Mimi’s WebsiteVisit Mailchimp’s Website

Mad MimiMailchimp
Design ToolsBlue checkmark
DeliverabilityBlue checkmarkBlue checkmark
AutomationBlue checkmark
Tracking & AnalyticsBlue checkmark
FeaturesBlue checkmark
Customer SupportBlue checkmark
PricingBlue checkmark
Overall WinnerBlue checkmark

Design Tools

Mad Mimi and Mailchimp offer responsive templates, meaning they’ll automatically look good on any device—a must in email marketing. And they both have intuitive, easy-to-use drag-and-drop editors. But that’s all they have in common.

Mad Mimi has only one template for which you can choose color themes, and there’s minimal customization. On the other hand, Mailchimp has around one hundred ready-made templates that are easily customizable with many more design tools.

Winner: Design Tools

mailchimp logo 250
Mailchimp wins thanks to its 100+ customizable templates, HTML editor, and unlimited image hosting, allowing you to create personalized email campaigns that match your brand. Mailchimp is also beta testing Intuit Assist, an AI tool that generates professionally written, on-brand emails.


Mad Mimi and Mailchimp both get high marks from customers on their deliverability rates. It’s harder to integrate unsubscribes into Mad Mimi than with Mailchimp, but otherwise, it’s dead even.

Winner: Deliverability

Mad Mimi and Mailchimp logos
Both Mad Mimi and Mailchimp have acceptable deliverability rates. We call it a tie.


Both services offer basic autoresponders, but if you’re running an email campaign and want to send follow-up emails to specific customers based on their response to your previous emails (e.g., thanking them for signing up on your website or making a purchase), Mailchimp is the way to go.

Winner: Automation

mailchimp logo 250
Mailchimp’s autoresponder functionality far surpasses Mad Mimi’s tools. Mailchimp also makes targeting a subset of your email list easier with its autoresponder interface.

Tracking & Analytics

Mad Mimi and Mailchimp provide detailed email tracking and analytical tools to help you gauge who’s opening and clicking through your emails. You can monitor subscriber activity, bounces, unsubscribes, click-throughs, and generate revenue reports.

Winner: Tracking & Analytics

mailchimp logo 250
Mailchimp easily wins in this category for having social sharing tracking, which Mad Mimi lacks.


Mad MimiMailchimp
Template SelectionFew100+
Responsive DesignBlue checkmarkBlue checkmark
AI Copywriting ToolBlue checkmark
Image HostingUnlimitedUnlimited
Contact Manager/ImportBlue checkmarkBlue checkmark
Newsletter ArchivingBlue checkmark
Social Media MarketingBlue checkmarkBlue checkmark
RSS To EmailBlue checkmarkBlue checkmark
AutoresponderBlue checkmarkBlue checkmark
SMS (Texting)Starting at $20/month
SurveysIntegration OnlyBlue checkmark
List SegmentationBlue checkmarkBlue checkmark
Allows AttachmentsBlue checkmark
Google AnalyticsBlue checkmarkBlue checkmark
Spam Score (Checking)Blue checkmarkBlue checkmark
Reporting/StatsBlue checkmarkBlue checkmark
Private (Dedicated) IP AddressBlue checkmark
Split A/B TestingBlue checkmark
Multivariate TestingBlue checkmark
Trigger Based MessagingBlue checkmarkBlue checkmark
Developer APIBlue checkmarkBlue checkmark
Customer SupportLive Chat, Email, PhoneLive Chat, Email (Phone for premium plan)

While Mad Mimi offers a solid set of basic features for a highly reasonable price, you’re limited in what you can do. Mailchimp, on the other hand, has nearly every feature you’ll ever need.

Winner: Features

mailchimp logo 250
You can see above how Mad Mimi’s features stack up against Mailchimp. Simply, Mailchimp offers many more features than Mad Mimi.

Customer Support

When looking at customer support for Mad Mimi vs. Mailchimp, we find that both could use improvement compared to many other email marketing service providers. While both services have email support, good online tutorials, FAQs, and other resources, neither offers 24/7 customer support or weekend hours.

Mailchimp has live chat and email support with their paid plans. Unfortunately, we’ve frequently gotten a message that their live chat volume was high, so there would be a significant wait time. Mad Mimi offers live chat that customers say is very responsive. You can also schedule a phone appointment if needed.

Winner: Customer Support

mad mimi logo 250
While Mad Mimi and Mailchimp lack customer support, we’ve seen a lot of poor feedback regarding the quality of Mailchimp’s customer service. Thus, we’ve chosen Mad Mimi as the winner in this category.


Mad MimiMailchimp
Free PlanUp to 500 contacts/month
1,000 emails/month
Lowest Price Plan/Month (500 Contacts)$10/month$13/month
Up To 2,500 Contacts$16/month$45/month
Up To 5,000 Contacts$27/month$75/month
Up to 10,000 Contacts$42/month$110/month
Up To 25,000 Contacts$89/month$270/month

Mailchimp used to be the winner in this category, but their pricing has increased significantly. As you can see by the chart above,

Winner: Pricing

mad mimi logo 250
As you can see by the chart above, Mad Mimi is now the better deal in most scenarios, the exception being Mailchimp’s free plan.

Overall Winner

Mad Mimi and Mailchimp will get good-looking emails where you want them to go with little hassle. The difference comes down to pricing versus more advanced functionality. Mailchimp gives you a better free plan, but Mad Mimi is half the cost of Mailchimp when you have higher volume subscriber numbers.

Overall Winner

mailchimp logo 250
If you need more advanced features like A/B testing or trigger messaging, Mailchimp is an excellent choice. Learn more about them in our in-depth review of Mailchimp.

Mad Mimi is basic, which is their niche, but you can only do so much with your email campaigns.

What About Other Email Marketing Providers?

Both Mad Mimi and Mailchimp are reliable options, but there are a ton of fantastic email marketing provider options. Check out our email marketing provider showdown for an in-depth analysis of 20+ major email marketing services.

Which provider are you leaning towards? Let us know in the comments!

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