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Not sure which email marketing service provider to use for your business? Should you choose a major player, like Mailchimp, or a lesser-known but reliable service, like Mad Mimi? In the Mad Mimi vs. Mailchimp competition, the winner will vary based on what you desire from the service.
So, how do they compare in pricing, ease of use, and features? First, we’ll give you an overall review of each service and then delve into some of the most important features to see who wins the battle of Mad Mimi vs. Mailchimp.
Visit Mad Mimi’s Website | Visit Mailchimp’s Website
Mad Mimi | Mailchimp | |
---|---|---|
Design Tools | ||
Deliverability | ||
Automation | ||
Tracking & Analytics | ||
Features | ||
Customer Support | ||
Pricing | ||
Overall Winner |
Design Tools
Mad Mimi and Mailchimp offer responsive templates, meaning they’ll automatically look good on any device—a must in email marketing. And they both have intuitive, easy-to-use drag-and-drop editors. But that’s all they have in common.
Mad Mimi has only one template for which you can choose color themes, and there’s minimal customization. On the other hand, Mailchimp has around one hundred ready-made templates that are easily customizable with many more design tools.
Winner: Design Tools
Mailchimp wins thanks to its 100+ customizable templates, HTML editor, and unlimited image hosting, allowing you to create personalized email campaigns that match your brand. Mailchimp is also beta testing Intuit Assist, an AI tool that generates professionally written, on-brand emails.
Deliverability
Mad Mimi and Mailchimp both get high marks from customers on their deliverability rates. It’s harder to integrate unsubscribes into Mad Mimi than with Mailchimp, but otherwise, it’s dead even.
Winner: Deliverability
Automation
Both services offer basic autoresponders, but if you’re running an email campaign and want to send follow-up emails to specific customers based on their response to your previous emails (e.g., thanking them for signing up on your website or making a purchase), Mailchimp is the way to go.
Winner: Automation
Mailchimp’s autoresponder functionality far surpasses Mad Mimi’s tools. Mailchimp also makes targeting a subset of your email list easier with its autoresponder interface.
Tracking & Analytics
Mad Mimi and Mailchimp provide detailed email tracking and analytical tools to help you gauge who’s opening and clicking through your emails. You can monitor subscriber activity, bounces, unsubscribes, click-throughs, and generate revenue reports.
Winner: Tracking & Analytics
Mailchimp easily wins in this category for having social sharing tracking, which Mad Mimi lacks.
Features
Mad Mimi | Mailchimp | |
---|---|---|
Template Selection | Few | 100+ |
Template Editor | WYSIWYG & HTML | WYSIWYG & HTML |
Responsive Design | ||
AI Copywriting Tool | ||
Image Hosting | Unlimited | Unlimited |
Contact Manager/Import | ||
Newsletter Archiving | ||
Social Media Marketing | ||
RSS To Email | ||
Autoresponder | ||
SMS (Texting) | Starting at $20/month | |
Surveys | Integration Only | |
List Segmentation | ||
Allows Attachments | ||
Google Analytics | ||
Spam Score (Checking) | ||
Reporting/Stats | ||
Private (Dedicated) IP Address | ||
Split A/B Testing | ||
Multivariate Testing | ||
Trigger Based Messaging | ||
Developer API | ||
Customer Support | Live Chat, Email, Phone | Live Chat, Email (Phone for premium plan) |
While Mad Mimi offers a solid set of basic features for a highly reasonable price, you’re limited in what you can do. Mailchimp, on the other hand, has nearly every feature you’ll ever need.
Winner: Features
You can see above how Mad Mimi’s features stack up against Mailchimp. Simply, Mailchimp offers many more features than Mad Mimi.
Customer Support
When looking at customer support for Mad Mimi vs. Mailchimp, we find that both could use improvement compared to many other email marketing service providers. While both services have email support, good online tutorials, FAQs, and other resources, neither offers 24/7 customer support or weekend hours.
Mailchimp has live chat and email support with their paid plans. Unfortunately, we’ve frequently gotten a message that their live chat volume was high, so there would be a significant wait time. Mad Mimi offers live chat that customers say is very responsive. You can also schedule a phone appointment if needed.
Winner: Customer Support
While Mad Mimi and Mailchimp lack customer support, we’ve seen a lot of poor feedback regarding the quality of Mailchimp’s customer service. Thus, we’ve chosen Mad Mimi as the winner in this category.
Pricing
Mad Mimi | Mailchimp | |
---|---|---|
Free Plan | Up to 500 contacts/month 1,000 emails/month | |
Lowest Price Plan/Month (500 Contacts) | $10/month | $13/month |
Up To 2,500 Contacts | $16/month | $45/month |
Up To 5,000 Contacts | $27/month | $75/month |
Up to 10,000 Contacts | $42/month | $110/month |
Up To 25,000 Contacts | $89/month | $270/month |
Mailchimp used to be the winner in this category, but their pricing has increased significantly. As you can see by the chart above,
Winner: Pricing
As you can see by the chart above, Mad Mimi is now the better deal in most scenarios, the exception being Mailchimp’s free plan.
Overall Winner
Mad Mimi and Mailchimp will get good-looking emails where you want them to go with little hassle. The difference comes down to pricing versus more advanced functionality. Mailchimp gives you a better free plan, but Mad Mimi is half the cost of Mailchimp when you have higher volume subscriber numbers.
Overall Winner
What About Other Email Marketing Providers?
Both Mad Mimi and Mailchimp are reliable options, but there are a ton of fantastic email marketing provider options. Check out our email marketing provider showdown for an in-depth analysis of 20+ major email marketing services.
Which provider are you leaning towards? Let us know in the comments!
Tagged With: Email Marketing, VS