Mad Mimi vs MailChimp: Choosing the Best Email Marketing Service

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Mad Mimi vs MailChimp - two computer mice collidingNot sure which email marketing service provider to use for your business? Two major players, Mad Mimi and MailChimp, are among the most affordable services out there — and they both offer a free plan (not a common occurrence for email marketing services).

So, how do they compare in pricing, ease of use and features? First, we’ll give you an overall review of each service and then delve into some of the most important features to see who wins the battle of Mad Mimi vs MailChimp.

Mad Mimi Review

Mad Mimi logo

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Mad Mimi is a beautifully basic email marketing service whose prices are hard to beat, especially when you have large mailing lists. With an incredibly easy interface, Mad Mimi is simply fun to use. Simplicity is the name of Mad Mimi’s email marketing approach, and they provide most of the basic features businesses will want to run an effective email campaign.

If you’re looking for more sophisticated functionality, however, Mad Mimi may not be the service for you. Mad Mimi was acquired by powerhouse web hosting service GoDaddy in August of 2014. Perhaps this means Mad Mimi will be adding more advanced functionality as time goes on. Still, Mad Mimi is an excellent choice if you don’t need the bells and whistles — and it’s quite possibly the least expensive service available.



  • Half the price of MailChimp once you get into higher volume subscriber numbers
  • Incredibly easy drag-and-drop template features
  • Template is responsive design
  • Unlimited image hosting
  • Unlimited email sending, even with free plan
  • RSS to email
  • Internal survey integration
  • Modest free plan (100 subscribers compared to 2,000 with MailChimp)
  • Only one template and much less template customization capability than with MailChimp
  • Far fewer integrations (87) than MailChimp (800+), but they do offer some of the biggies like Salesforce, Paypal, Zoho, BigCommerce and Zapier
  • No A/B split testing, inbox preview
  • No newsletter archiving
  • No SMS (text) integration (MailChimp has all of the above)
  • Doesn’t offer private IP address (added fee with Mail Chimp)


You get an unlimited number of emails you can send with all Mad Mimi’s subscriptions (and their free plan).

Number of ContactsPrice Per Month
50,000+Visit Website

MailChimp Review

MailChimp logo

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With over 8 million subscribers, MailChimp is an email marketing service to be reckoned with. Part of their success is their generous free forever plan, which is the best one on the market for the features and monthly allotment you get free of charge — 2,000 subscribers and 12,000 emails.

MailChimp is an excellent option for beginners and businesses with low-volume sending needs. While MailChimp has some great features, even with their paid plans, you may need to look elsewhere if you need some very advanced features. But you do get some feature upgrades and more volume if you opt for their paid plans.



  • Generous free plan (up to 2,000 subscribers; Mad Mimi only allows you 100)
  • Excellent integrations (800+ compared to 87 with Mad Mimi)
  • HTML and WYSIWYG template editing with hundreds of templates
  • Unlimited image hosting
  • Clean, polished, easy to use interface
  • Can spam compliant
  • Free newsletter archiving
  • Mobile apps for iPhone and Android
  • Internal survey integration
  • SMS (text) integration
  • Solid features like A/B split testing, inbox preview, trigger messaging, and RSS to email
  • Option of a private IP address (for an additional fee)
  • Allows attachments
  • Once you get up to 5,000+ subscribers, MailChimp costs twice per month compared to Mad Mimi
  • Importing contacts can be difficult (but also with Mad Mimi)
  • No weekend customer support
  • Limited list segmentation capability with free plan
  • Unlimited emailing only with paid plan (free with Mad Mimi)


MailChimp is hard to beat with the best free plan out there compared to other email marketing services. If you want more email volume, subscribers and added features, they do provide monthly pricing plans and pay-as-you-go plans.

Free Plan

2,000 subscribers and 12,000 emails every month, forever free

Monthly Subscriptions

Monthly fee based on number of contacts, and unlimited number of emails to send each month

Number of ContactsPrice per Month
2,700+Use its online calculator

Pay-as-you-go Plan

If you’re on the free plan and only occasionally need to bump up your email volume, MailChimp has a great option of buying packages of email credits — it’s similar to using postage stamps.

Number of CreditsPrice per Month
50,000+Use its online calculator

High Volume Plans

MailChimp’s high volume plans offer more advanced features, including fully advanced segmentation, multi-user accounts, two-form authentication, SOC II and PCI DSS certifications, full-featured API, and account activity alerts.

  • Monthly subscriptions start at $2,600 per month for 600,001 contacts and include 7.29 million emails/month
  • High-volume CPM starts at $2,500 with 2 million email credits — this is a great option for users who launch fewer than four email campaigns per month and who don’t want to pay the higher cost for email volume capacity


Pro gives you access to powerful analytics for $199 per month to help your business grow.

How Does MailChimp Integration Work?

One of MailChimp’s biggest strengths is the ability to integrate with 800+ third-party apps and software. But how does it work? And would you really use it? This video by BigCommerce shows you just how easy it is to integrate with MailChimp.

Read our full review of MailChimp

Which Comes Out On Top? MailChimp vs Mad Mimi

Let’s explore some of the most important features of the best email marketing service providers and see how Mad Mimi and MailChimp compare head-to-head.

Email Design Tools

MailChimp logo

Both Mad Mimi and MailChimp offer responsive templates, meaning they’ll automatically look good on any device — a must in email marketing these days. And they both have intuitive, easy-to-use drag-and-drop editors. But that’s all they have in common. Mad Mimi only has one template that you choose color themes around, and there’s very limited customization. On the other hand, Mail Chimp has several hundred ready-made templates that are easily customizable with many more design tools. MailChimp even provides you with raw code to help you build your own email templates.

Email Deliverability

MailChimp logo

Mad Mimi logo

Mad Mimi and MailChimp both get high marks from customers on their deliverability rates — well into the 90th percentile. It’s harder to integrate unsubscribes into Mad Mimi than it is with MailChimp, but otherwise, it’s dead even.

Which has the edge? It’s a tie!


MailChimp logo

Both services offer basic autoresponders, but if you’re running an email campaign and want to send follow-up emails to certain customers based on their response to your previous emails (i.e. thanking them for signing up on your website, or making a purchase), MailChimp is the way to go for more advanced autoresponder functionality. And MailChimp makes it easier to target a subset of your email list with its autoresponder interface. But note that autoresponders are only available with MailChimp’s paid version.

Email Tracking & Analytics

MailChimp logo

Mad Mimi logo

Both Mad Mimi and MailChimp provide detailed email tracking and analytical tools to help you gauge who’s opening and clicking through your emails. You can monitor subscriber activity, bounces, unsubscribes, click-throughs and generate revenue reports. They also both provide Google Analytics integration and social sharing campaigns.

Which has the edge? Tie

Customer Support

Mad Mimi logo

Customer support for both Mad Mimi and MailChimp somewhat lack compared to many other email marketing service providers. While both services have email support, good online tutorials, FAQ’s and other resources, neither service offers 24/7 customer support hours — or even weekend hours. MailChimp has phone and live chat support with their paid plans. Unfortunately we’ve frequently gotten a message that their live chat volume was high, so there would be a significant wait time. Mad Mimi offers live chat that customers say is very responsive. And they say they’ll schedule a phone appointment with you if needed.

Mad Mimi vs Mailchimp: The Final Verdict

Both Mad Mimi and MailChimp will get good-looking emails where you want them to go with little hassle on your end. The difference comes down to pricing versus more advanced functionality. MailChimp’s free plan is clearly the winner of the two unless you need unlimited emailing. But if your mailing list is above 5,000 subscribers and you don’t need the bells and whistles, Mad Mimi deserves serious consideration.

After all, MadMimi is half the cost of Mail Chimp when you have higher volume subscriber numbers. On the other hand, if you need more advanced features like A/B testing or trigger messaging MailChimp is an excellent choice. You really can’t go wrong with either service, but your needs may say otherwise. Be sure to check out our email marketing services article for an in-depth analysis of other major email marketing services.

Calling all MailChimp and Mad Mimi users: which is your favorite? Why?

Sally has coupled her passion for writing with her (slight) obsession for the latest high tech gadgets. While she’s not daydreaming about the beach, she’s taking advantage of all the activities her hometown has to offer in the Blue Ridge foothills.

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3 Comments on "Mad Mimi vs MailChimp: Choosing the Best Email Marketing Service"

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Thank you for the review! While I have been doing my research on the best email services, I have seen both of these pop-ups often (of course MailChimp much more as it’s the largest one out there), yet I have seen some alternatives as well like Aweber, Convert kit, GetResponse and smaller ones like Mailigen and Mailerite. What I found out to be surprising is Mailerlite service. Even when comparing to mentioned Mad Mimi, it sound reasonably well packaged! (I am writing based on their [Mailerlite vs MadMimi] comparison). Would you consider switching to such smaller provider or rather stick with “well-known brands”? Maybe you have an opinion about this Mailerlite service? I’d appreciate any comments before making my final decision!
Stéphane Vierge
I’m a French man starting in blogging, and I’ve got a free trial period with GetResponse, and I also tried Mad Mimi, Sendinblue (forget it) and Mailchimp.

I love GetResponse for the quality of the templates and the easy way to get started.

I had many difficulties to start with MailChimp, even if it was my 1st choice. Their website is not clear for me. And if you want an autoresponder service, you’ll have to pay $10 a month.

What I like with Mad Mimi is the presentation of their site, but the integration of their templates is not as good as GetResponse. But the possibility to have a free plan with no restriction up to 100 subscribers is quite tempting when you’re starting a blog, no?

If I want to continue with GetResponse, I’ll have to pay $15 a month, which is too much to start with. A payment by sent email could have been the right answer for a beginner. Too sad!

Sorry if my English is not good enough.

Nicole Seyfried
I’m a user of GetResponse platform but I think that Mad Mimi is a better choice than Mailchimp for a beginner user.

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