Brand24 Reviews: Key Features, Pros, Cons, Personal Experience, & More

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Brand24 can help you monitor your brand’s online presence.
Image credit: Brian A Jackson, Shutterstock

In today’s digital world, monitoring your brand’s online presence is more crucial than ever. Social media and online conversations can make or break a brand, so having a tool that monitors yours is vital. Brand24 is one of the many available brand monitoring tools, and I explore its features, pricing, pros and cons, and more. I gave Brand24 a spin myself, and I take you through this step by step. Plus, I discover what Brand24 customers think. Want to learn if this is the best tool to boost your brand’s success? Let’s find out. 

Brand24 Review
Brand24 logo.

Product Name: Brand24

Product Description: Brand24's media monitoring tool allows customers to analyze real-time online conversations about their brand and products across the web.


Brand24 is a brand monitoring tool that analyzes 25 million sources and conversations online and listens to real-time conversations about their brand and products. Follow your brand’s online sentiment, track hashtags, identify key influencers, and much more. It is also one of the only tools that produces AI-generated reports, offering customers tips about upcoming trends and practical tips to boost their brands success.

  • User-Friendliness
  • Customer Service
  • Advanced Features
  • Pricing


  • Crawls 25 million online sources.
  • Brand24’s social listening includes news, newsletters, and podcasts.
  • User-friendly interface.
  • Offers sentiment and analysis scoring.
  • Identifies key influencers and trending hashtags.
  • Responsive customer service and extensive support.
  • Offers free 14-day trial.
  • 4 price plans for different needs and budgets.
  • Highly rated by real customers.


  • Advanced features are only available in higher plans.
  • Only higher plans crawl all sources in real-time.
  • Some customers say social integrations can be glitchy.

Consumer Reviews

This is the aggregate score of reader reviews we’ve received. Have you had a good or bad experience with Brand24? Feel free to leave your review in the comments. Please note that only reviews with valid review content are published and counted.

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Reader Rating

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What Is Brand24?

Brand24 is a social media and online monitoring tool that allows customers to analyze real-time online conversations about their brand and products across 25 million online sources. It enables you to discover who is talking about your brand, get customer insights, and engage with your community when it’s most important. Established in 2011 by Michał Sadowski, Brand24 was born out of a need for brand monitoring tools that were neither too basic nor eye-wateringly expensive. It was designed to cater to the mid-market, offering a balance of affordability and advanced features.

One of Brand24’s selling points is that it leverages AI-powered insights and reports to keep users ahead of trends and key events. These reports are delivered weekly and monthly and provide actionable recommendations based on the data. The Generative Pre-Trained Transformer (GPT)- powered insights and reports are designed to help you capitalize on new opportunities and steer your brand in the right direction. Watch this short video to get a better understanding of these AI reports and what they look like. 

10 Key Features

  1. Mentions Feed. Discover who and what people are saying about your brand in real-time. Engage in current discussions relevant to your business. Take advantage of positive publicity and maximize your business’s potential. At the same time, identify issues and take action to protect your company’s image. 
  2. Brand24 Sentiment Analysis. Get to know your customers and market. All mentions are given a sentiment score (positive, neutral, negative), showing how your customers feel about your brand. 
  3. Brand24 Social Listening. Brand24 doesn’t just listen to social media, it also crawls the news, reviews, newsletters, and podcasts.
  4. Alerts. Set and customize alerts about changes or surges in the volume of discussion surrounding your brand. Receive emails or in-app notifications. 
  5. Marketing Analysis. Evaluate your marketing efforts and identify the reach and importance of mentions. Analyze your competitor’s actions and learn where you can make improvements. 
  6. Influence Score. Identify your industry’s influencers and make data-driven decisions about who you should work with. 
  7. Brand24 Hashtag Tracking. Access important hashtag metrics and measure campaign effects, such as engagement and reach.
  8. Collaborate With Your Team. Work more efficiently with your team on one monitoring platform. Share insights and keep track of your team’s work and efforts.
  9. Create Reports. Use your data anywhere. Process your mentions outside Brand24’s software and export them into automated PDF reports. Feed back your stats and results to your team, customers, future clients, stakeholders, and more.
  10. AI GPT-Powered Reports. Brand24 is one of the leading brand monitoring tools for utilizing AI. It offers tips on trends, reach, insights, and, best of all, practical recommendations. 

Some features are only available on the higher-priced plans, so be sure to check the features of each plan before signing up. 

Brand24 Pricing

Brand24 has four price plans: Individual, Team, Pro, and Enterprise. Prices range from $79 to $499 per month. Users can pay monthly or yearly. Yearly subscribers can get up to two months free by paying annually. Look at Brand24’s pricing and the key features for each plan.

Crawl Update12-hours1-hourReal-timeReal-time
AI Insights1 project3 projects
Sentiment AnalysisBlue checkmarkBlue checkmarkBlue checkmarkBlue checkmark
Trending HashtagsBlue checkmarkBlue checkmarkBlue checkmark
Influencer AnalysisBlue checkmarkBlue checkmark
The prices above are per month but are billed yearly. Users who pay monthly pay slightly more ($99, $179, $249, $499.)

Brand24 Free Trial

Brand24 offers a free 14-day trial. There are no hidden fees, and you aren’t required to enter your credit card details. Of course, the free plan has limits. But it’s a great way to give it a spin and see if it aligns with your business needs. 

Coupon Codes

Get the best deal on Brand24 by clicking here.

What Sources Does Brand24 Monitor?

Brand24 can monitor all social platforms and other sources, but you must have an Enterprise plan to have access to them all. All plans offer access to Facebook, Instagram, X (Twitter), news, blogs, forums, and Reddit as standard. If your business is heavily influenced by a certain source, this may determine which plan to subscribe to. Take a look at this table to find out what is included with which plans.

LinkedInBlue checkmarkBlue checkmarkBlue checkmark
MediumBlue checkmarkBlue checkmarkBlue checkmark
QuoraBlue checkmarkBlue checkmarkBlue checkmark
YoutubeBlue checkmarkBlue checkmarkBlue checkmark
TikTokBlue checkmarkBlue checkmarkBlue checkmark
ReviewsBlue checkmarkBlue checkmark
TwitchBlue checkmarkBlue checkmark
NewslettersBlue checkmarkBlue checkmark
PodcastsBlue checkmark
The Enterprise plan is the only option if you need to crawl everything.

If you’re interested in a social media analytics tool that offers a one-stop place to post, analyze, and schedule all of your social media efforts, check out our guide to the best social media management tools.

Brand24 Customer Service

Brand24 offers a wide range of support for all their customers. No matter what price plan you sign up for, you have access to:

  1. Account setup.
  2. Chat support.
  3. Email support.
  4. Product training.
  5. Webinars.
  6. Dedicated account managers.
  7. Help center. 

The help center contains a range of articles and frequently asked questions that guide you through various processes step by step. It is updated regularly with visual guides on how to set up your account and get the most out of your subscription. If you can’t find what you’re looking for, the live chat option is a handy tool which is not offered by all of Brand24’s competitors. It took seven minutes for someone to respond to my queries using the live chat option.

Brand24 also provides a free ebook on social listening called the Social Listening Bible, one of many guides to help you boost your social monitoring skills. 

My Experience With Brand24

As Brand24 offers a free 14-day trial, I decided to give it a go. You aren’t required to enter your credit card details, so you won’t be charged if you’re forgetful like me and forget to cancel. Not all companies offer a free trial, so this is a bonus. Although the free trial is limited in what you can do, it’s a great way to get a feel of the tool and see if it fits your needs. 

Brand24 screenshot of dashboard.
The dashboard is laid out and easy to use. 

I love that the dashboard is user-friendly and clearly laid out. The projects are neatly organized on the left-hand side, with responsive mentions and sentiment charts in the center. I think it’s super handy that the sources sit on the right-hand side next to the chart, making it easy to filter and see the results without having to scroll down or click through various pages. Below that are your most recent or popular mentions, which customers want to see as soon as they log in. 

Brand24 screenshot of most influential sites.
Brand24’s analysis section shows users a variety of important information about sentiment analysis, presence score, most influential mentions, and more. 

When I went to the analysis section, I found it helpful to scroll through all my project’s analytics on one page. I can crunch down further and delve into key information, such as each website that has mentioned my projects, their traffic, and influencer score. You can also filter by week, month, or a customizable date range, which is helpful if you want to see how successful a particular campaign was. Here, you can also see the most popular hashtags and links associated with your targeted keywords.

Brand24 screenshot of pdf report generator.
In Brand24’s report section, customers can create a customizable email, PDF, Excel, or infographic report within minutes. 

Even with the free Brand24 account, I think it’s great that you can also create reports on your brand’s performance. On the left control panel is a list of data report options. You can see a quick snapshot with the infographic option that provides clear charts and performance figures. You also have access to a PDF report generator, and I appreciate how you can customize this depending on your audience. As a previous performance analyst, I know how much time this option can save businesses.

What Do Brand24 Customers Think?

I scoured the web to find out how other users rate Brand24’s media monitoring tool. Based on recent Brand24 reviews, here’s a summary of what customers say. 

Overall, customers are very happy with Brand24 and their service. Users like that it’s a reliable and affordable media monitoring tool that helps them do what they need to and then some. Only a few users say that some social platform integrations are sluggish. Other than that, the only criticism is that it is slightly pricey, but compared to their competitors and how much it has benefited their business, it’s worth the expenditure. It’s unusual to find a company with very few negative comments like Brand24.

6 Benefits Of Using Brand Monitoring Tools

Businesses use brand monitoring tools for many reasons. Here are six main reasons you should consider using a tool like Brand24.

  1. Save Time. Using a brand monitoring tool can save you and your team significant time crawling the web and creating performance reports. 
  2. Analyze And Engage. Track and analyze your audience’s sentiment and feedback in real-time. Understanding how people perceive your brand provides an opportunity to improve and manage crises. 
  3. Stand Out From The Crowd. You can stay current and improve your performance by monitoring market trends and your competitors’ success. You can also identify important influencers to work with.
  4. Collaborate With Your Team. Using an all-encompassing tool means that all your communication efforts and data are located in one space for your team to see and action. 
  5. Access Support. Using a brand monitoring software tool gives you and your team access to invaluable help and support. 
  6. Data-Driven Decision Making. It’s almost impossible for a human to keep up with the vast amounts of dynamic data and trends like software tools can. Make the best decisions for your business based on current and future trends. Utilize the AI-generated reports for an extra advantage over other software tools.

Frequently Asked Questions

We know our readers still have many questions about Brand24 and how it can improve their online brand presence. If you don’t see yours below, ask about it in the comments, and we’ll find the answer.

Is Brand24 A Good Option For Me?

Brand24 offers a free 14-day trial to help users decide if it is the right tool for them. Before you subscribe to a plan, make sure it offers everything you need, including what sources it crawls. They also have a customer success team to help you make the most of their software and get your project up and running. Thankfully, there is a selection of other social media monitoring tools to choose from if you decide Brand24 is not the option for you. 

Who Are The Best Brand24 Alternatives?

The best Brand24 competitor is the one that best meets your needs. I love that they have a page dedicated to Brand24 alternatives, which is an honest approach to offering their customers what they really need. Their competitors include Mention, Prowly, and Awario. 

Other Options To Manage Your Online Brand

If you’re not convinced Brand24 is your best option, check out our comprehensive showdown guide on the best brand monitoring tools. Compare different features and prices, and discover which brands are the best for social media management, enterprises, advanced analytics, and more categories.

Would you give Brand24 a go, or are you considering using another brand monitoring tool? You may have used their services and want to share your experience. We’d love to hear from you, so let us know in the comments below.

Why Trust We Rock Your Web?

Emma is a freelance writer who strives to create content that helps her and her readers achieve business success. She used to work as a performance analyst for the Criminal Justice system, and she knows how laborious it is to crawl through data and create reports. This is why she utilizes software tools like Brand24 to help speed up the process and pull accurate data in real-time. Emma constantly researches and reviews the latest online marketing tools to help small businesses thrive in an ever-changing and challenging environment. Emma works with a professional and experienced team to give her readers the most accurate and up-to-date information.

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