SEO

SEO (Search Engine Optimization) is a fancy word for helping you get higher up in the search engine rankings. The higher up you are, the more people visit your site (assuming there’s people searching for the keywords you’re ranking for). More technically, SEO optimizes a website’s content and structure so it can be more effectively indexed (found) by search engines. SEO is typically used as an umbrella term to also include SEM (Search Engine Marketing), or promotion of your content once your site is SEO optimized. Collectively a search marketing campaign includes keyword analysis, competitive analysis, link building, social sharing, content marketing, conversion optimization, and other buzz words that can work together to help you get more traffic to your site. But don’t feel overwhelmed! Our SEO Series will take you through all this one concept at a time. And we also have expert articles for those already in the know. If you’re new to the game, begin with our What is SEO? article below.

Best Keyword Research Tool: Build A Proven SEO Foundation

Screenshot of SEMRush Keyword Research Tool (caption: Best Keyword Research Tool)

If you want a site that kills it against your competition, targeting the best keywords is a no-brainer. Keyword research can be a time-consuming chore, unless you have a tool that simplifies the process while optimizing your results. Here, we give you the best keyword research tools, whether you’re a beginner or need to advance your SEO strategies…

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Interview with Oleg Shchegolev, CEO and Co-Founder of SEMrush

Oleg Shchegolev

When it comes to having a business, you need a website. And when it comes to having a website, you need to develop strong SEO strategies to ensure you can be being found on the internet by your current and future customers. This is especially crucial on the ever-growing and changing world wide web. That’s where SEMrush comes into play. Founded by Oleg Shchegolev and Dmitri Melnikov, SEMrush aims to help businesses of all sizes to better understand their analytics and tactical ways to improve their search performance. Learn about the creation of SEMrush and some personal anecdotes from one of the founders and current CEO, Oleg Shchegolev, in our latest People Who Rock the Web interview…

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SEMrush Review: The Best All-Encompassing SEO Tool?

SEMrush on laptop screen

If you’re looking for the best way to manage your SEO strategy, stop what you’re doing and read our SEMrush review right now. SEMrush is one of the most popular SEO tools on the market, largely because it does a lot — and does it all well. We highly recommend this tool if you want to take your site’s competitive edge to the highest level…

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Keyword Search Trends: Why Are They So Important?

Computer with graphs: Keyword Trends

When it comes to online marketing and making the most out of your brand’s presence, it is important to understand keyword trends. Before starting any endeavor, there is data readily available that can show you the popularity history of a product, industry or specific term. The term keyword trends refers to the process of analyzing keyword searches to find which keywords are trending at the present time. Determining which keywords are currently trending for your product or service is important in being able to target marketing campaigns for the best results. Researching keyword trends is an important first step to determine if interest in your industry is going up or down…

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