SEO

SEO (Search Engine Optimization) is a fancy word for helping you get higher up in the search engine rankings. The higher up you are, the more people visit your site (assuming there’s people searching for the keywords you’re ranking for). More technically, SEO optimizes a website’s content and structure so it can be more effectively indexed (found) by search engines. SEO is typically used as an umbrella term to also include SEM (Search Engine Marketing), or promotion of your content once your site is SEO optimized. Collectively a search marketing campaign includes keyword analysis, competitive analysis, link building, social sharing, content marketing, conversion optimization, and other buzz words that can work together to help you get more traffic to your site. But don’t feel overwhelmed! Our SEO Series will take you through all this one concept at a time. And we also have expert articles for those already in the know. If you’re new to the game, begin with our What is SEO? article below.

What is SEO (Search Engine Optimization)?

SEO

SEO is short for Search Engine Optimization. It originally meant optimizing the internal structure of your website so search engines would understand and index your content more readily. Today, it’s an umbrella term that includes content marketing and link building efforts used to increase your rankings in the SERPs (Search Engine Results Pages – or what you see when you type a search into a search engine’s search box)…

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Best SEO Tools: SpyFu vs Semrush vs Moz vs Raven vs Majestic vs Ahrefs & More!

Best SEO Tools

This comparison looks at the leading SEO software options and distinguishes what sets them apart from one another. You’ll notice that most of these solutions have free trials, but after that, there is a monthly fee involved. While there are free SEO tools out there, any experienced online marketer will know that to find a quality solution, you are going to have to pay for it…

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Authority Labs Review: Want to Outrank Your Competition?

Authority Labs on computer screen

Need a more efficient way to manage your SEO (Search Engine Optimization) tracking and enhance your keyword strategies? SEO is ever-evolving, and it’s crucial to your site’s success to know where you stand. Tracking search engine rankings is a key element to staying ahead of your competitors, and that’s where Authority Labs comes into play. Read our Authority Labs review to see how this SEO tool can help boost your competitive edge…

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SEMrush Review: The Best All-Encompassing SEO Tool?

SEMrush on laptop screen

If you’re looking for the best way to manage your SEO strategy, stop what you’re doing and read our SEMrush review right now! SEMrush is one of the most popular SEO tools on the market, largely because it does a lot — and does it all well. We highly recommend this tool if you want to take your site’s competitive edge to the highest level. Keep reading to see all the ways SEMrush can help you boost your website’s traffic and rankings…

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Keyword Search Trends: Why Are They So Important?

Computer with graphs: Keyword Trends

When it comes to online marketing and making the most out of your brand’s presence, it is important to understand keyword trends. Before starting any endeavor, there is data readily available that can show you the popularity history of a product, industry or specific term. The term keyword trends refers to the process of analyzing keyword searches to find which keywords are trending at the present time. Determining which keywords are currently trending for your product or service is important in being able to target marketing campaigns for the best results. Researching keyword trends is an important first step to determine if interest in your industry is going up or down…

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How To Transfer Your Website and Maintain Search Ranking

Growth chart

There are many reasons to decide to move a website. These range from moving to a new server because you’ve decided to switch hosting providers, to simply redirecting your existing files to a new domain name. Either way, when you move your website, your search engine rankings may be affected. Here’s some common website moving …

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Are Website Traffic Boosting Services Legit?

Mouse Clicking

There are many services out there using so-called “publisher networks” that offer to send you x number of visitors for your dollar. They do this by displaying ads that link to your site. These could be on-page ads, pop-ups, or the currently more popular “pop-under” (a page that opens as a new tab or window).

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Redirect Folder to Subdomain

Folders

The straightforward method of using .htaccess to redirect a folder to a subdomain is as follows: RewriteEngine on RewriteCond %{HTTP_HOST} ^(www\.)?example\.com$ RewriteRule ^folder/(.*) //subdomain.example.com/$1 [R=301,L] This works fine if you’re redirecting a folder that is not associated with a subdomain (ie. the subdomain example.com/subdomain is stored, from the server’s point of view, at example.com/subdomain). However, …

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HitTail: Find Keywords You Never Thought To Look For

HitTail Logo (Review)

HitTail is unique when it comes to keyword tools. Instead of giving you a search box to find new keywords to optimize for like most keyword tools do (think Google Keyword Planner, WordTracker, Keyword Discovery, etc.), HitTail analyzes your existing website traffic (using a little script or plugin you install on your website) and automatically suggests keywords it thinks you have a good chance at ranking for. It even claims to be able to show you the “not provided” keywords hidden in Google Analytics. How good is HitTail really? Find out in our review…

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How Do Search Engines Find My Website?

Woman looking through binoculars

Search engines use robots (aka Spiders) to crawl the Internet for new and updated content. They follow hyperlinks to navigate around your website, as well as to jump to external sites that you link out to. When a search engine finds a page, it analyzes the page to find its identity and its prominence on the Internet. The prominence, or, as Google calls it, PageRank of a page, is decided by internal as well as external factors. Long story short, if a search engine likes your page, and you have not requested search engines not to index your site, it will index it in its massive search database (the database that is queried when people conduct searches via google.com). Getting your pages indexed is the first successful step in your search campaign…

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