SEO

SEO (Search Engine Optimization) is a fancy word for helping you get higher up in the search engine rankings. The higher up you are, the more people visit your site (assuming there’s people searching for the keywords you’re ranking for). More technically, SEO optimizes a website’s content and structure so it can be more effectively indexed (found) by search engines. SEO is typically used as an umbrella term to also include SEM (Search Engine Marketing), or promotion of your content once your site is SEO optimized. Collectively a search marketing campaign includes keyword analysis, competitive analysis, link building, social sharing, content marketing, conversion optimization, and other buzz words that can work together to help you get more traffic to your site. But don’t feel overwhelmed! Our SEO Series will take you through all this one concept at a time. And we also have expert articles for those already in the know. If you’re new to the game, begin with our What is SEO? article below.

Best SEO Tools 2019: SpyFu vs Semrush vs Moz vs Raven vs Majestic vs Ahrefs & More

Best SEO Tools

This comparison looks at the leading SEO software options and distinguishes what sets them apart from one another. You’ll notice that most of these solutions have free trials, but after that, there is a monthly fee involved. While there are free SEO tools out there, any experienced online marketer will know that to find a quality solution, you are going to have to pay for it…

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SEMrush Review: The Best All-Encompassing SEO Tool?

SEMrush on laptop screen

If you’re looking for the best way to manage your SEO strategy, stop what you’re doing and read our SEMrush review right now. SEMrush is one of the most popular SEO tools on the market, largely because it does a lot — and does it all well. We highly recommend this tool if you want to take your site’s competitive edge to the highest level…

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Interview with Oleg Shchegolev, CEO and Co-Founder of SEMrush

Oleg Shchegolev

When it comes to having a business, you need a website. And when it comes to having a website, you need to develop strong SEO strategies to ensure you can be being found on the internet by your current and future customers. This is especially crucial on the ever-growing and changing world wide web. That’s where SEMrush comes into play. Founded by Oleg Shchegolev and Dmitri Melnikov, SEMrush aims to help businesses of all sizes to better understand their analytics and tactical ways to improve their search performance. Learn about the creation of SEMrush and some personal anecdotes from one of the founders and current CEO, Oleg Shchegolev, in our latest People Who Rock the Web interview…

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Why SEO?

Google Organic Search Results Example

Search Engine Marketing (SEM) encompasses all strategies that involve promoting a Web site in the search engine rankings. The higher your website is in the rankings, the more visitors you will receive, and the more sales you’ll make. SEM includes search engine optimization (SEO), which involves optimizing the code and layout of your website to cater to search engines. In other words, if search engines understand your website, they will be more likely to index its pages. Your pages must be “indexed” by search engines before they can appear in search engine results pages (SERPs)…

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