Other E-Commerce Platforms Reviewed: CoreCommerce vs Fortune3 vs Shopping Cart Elite & More

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Here we review e-commerce platforms that didn’t make the cut in our main comparison (and for your convenience, our top 3 to the right).

Now without further ado, here’s our reviews of the remaining e-commerce platforms requested by our readers:

Core-Commerce | Fortune3 | Pinnacle Cart | Shopping Cart EliteYahoo Merchant | Comparison Table

Core-Commerce Review

CoreCommerce logoVisit Website

Core-commerce has added a number of features since our last review, making it a much stronger contender as one of the best e-commerce sites out there. In addition to its high 256-bit SSL encryption level, Core-commerce offers an easy to use interface, a good choice of free mobile-ready design themes, more than 95 integration options, unlimited bandwidth and more.

There’s room for improvement in some areas. There are limits to your storage space with all but the highest plan, and they’re among the most expensive platforms. If your site requires a lot of storage space, you’ll probably want to look elsewhere; otherwise, Core-commerce is a feature rich platform.



  • Easy to use interface
  • No transaction fees
  • 100+ template designs (high quality design)
  • Unlimited bandwidth with all but lowest plan
  • 95+ integrations, including Amazon, eBay, Quickbooks and more
  • Built-in point-of-sale system
  • High security level – 256 bit SSL encryption
  • Much more expensive than comparable platforms
  • Storage space limited, with all plans except the highest
  • Number of products limited with 3 lowest paid plans
  • A number of customer complaints about sub-par customer service

Pricing & Tech Specs

You get 10% off the monthly pricing below with annual plans. Nonprofits get a whopping 50% discount (higher discount than most). Core-commerce has a 15-day free trial that does not require a credit card.

 Pioneer Advanced Professional Premier Enterprise
Price Per Month$40$90$140$200$600
Number of Products3002,0006,000UnlimitedUnlimited
Amount of Storage1GB5GB10GB50GBUnlimited

Fortune3 Review

Fortune3 logoVisit Website

Fortune3 is a powerful, full-featured e-commerce platform that receives largely solid reviews from users.

So, why isn’t it among our top three picks? Fortune3 requires you to use their payment processing tool; otherwise, you incur a 1% per transaction fee. And they don’t offer some of the most advanced features that top services do, including fraud detection, a built-in blog and more.

Fortune 3 is still an excellent platform that gives you more features than you’ll probably use.



  • Attractive pricing
  • Easy set up with WYSIWYG editor
  • Unlimited storage and bandwidth with every plan
  • Good integrations including Quickbooks, Google Analytics and all major shipping carriers
  • 256-bit SSL encryption
  • Solid 24/7 tech support
  • You incur a 1% transaction fee if you don’t use their payment processing system
  • Outdated templates and administrative tools (only 20 free templates)
  • Limited number of products with all but highest plan
  • No built-in POS system

Pricing & Tech Specs

Try them out with their 30-day free trial (twice as long as most competitors).

 Starter Basic Silver Gold Diamond Infinity
Price Per Month$9.95$24.95$39.95$69.95$99.95$159.95
Number of Products20502501,00010,000Unlimited
Amount of Storage and BandwidthUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Number of AccountsUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Setup FeeNoneNoneNoneNone$50$50

Pinnacle Cart Review

Pinnacle Cart logoVisit Website

PinnacleCart has made a name for itself as a solid e-commerce platform for more than 20 years. It has several well-known clients like HBO, Discovery Channel, Mike and Ike, A&E and the NBA.

One of its major strengths is its marketing tools – Pinnacle Cart works with large search engines like Google and Bing on Meta Tags, SEO friendly hyper-tags and “hot-button” keywords aimed at moving you up to the top spots on search engines. Another huge plus is its high security level, which gives you and your customers safe shopping transactions.

The one major downside to Pinnacle Cart, however, is its limited storage space. Even at the highest pricing level, you only get 50GB. This is most likely a deal breaker for companies that have a large number of pages, products and images.



  • Competitive pricing, includes free domain name
  • No transaction fees
  • Unlimited number of products
  • 30+ free templates (some responsive)
  • Good integrations, including WordPress, Shopzilla and Doba for drop shipping
  • Unlimited administrator accounts with access restriction levels
  • High security level (with added fee)
  • Limited storage space and bandwidth, even with highest pricing level
  • Added fee for required SSL certificate
  • Control panel and functionality can be confusing for beginners
  • No built-in POS system
  • No 24/7 customer support

Pricing & Tech Specs

All plans include unlimited number of products and no transaction fees. Try them out with a 14-day free trial.

 Start Up Small Business Entrepreneur Enterprise
Price Per Month$29.95$59.95$94.95$149.95
Amount of Storage1 GB storage
2 GB bandwidth
3 GB storage
8 GB bandwidth
10 GB storage
20 GB bandwidth
50 GB storage
100 GB bandwidth

Shopping Cart Elite Review

Shopping Cart Elite logoVisit Website

Shopping Cart Elite has been the gold standard for online shopping cart solutions for years. It has tons of advanced features and functions, but the high price keeps it out of our top three spots.

Shopping Cart Elite might be just what you’re looking for if you have a company in a competitive market and you want every advantage you can get on your competition. Data mapping, competitive price monitoring, and even marketplace modules are all included with standard SEO marketing and inventory tracking.

What it boils down to is that Shopping Cart Elite has more tools than you’ll likely know what to do with, but because it costs you’ll end up paying for more tools than you’ll likely use.



  • Sophisticated backend functionality
  • No transaction fees
  • Unlimited bandwidth and storage space
  • 20+ shopping channels, including eBay, Amazon, Google Shopping and good integrations
  • Solid security level
  • Very expensive compared to other platforms
  • Steeper learning curve than some other platforms
  • Limited template choices
  • No built-in POS system
  • Customer complaints about long migration times and long wait times with customer support

Pricing & Tech Specs

All plans come with unlimited bandwidth and storage and no transaction fees. Shopping Cart Elite offers a 14-day free trial.

Start-Up Plan

  • $49/month per employee (up to 3 employees)
  • Up to 3,000 products

Enterprise Plan

  • Starts at $99/month per employee for up to 20,000 products and 6,500 orders per month limit

Yahoo Merchant Review

Yahoo Merchant logoVisit Website

Yahoo sold its Merchant web hosting support to Aabaco Small Business since our last review. According to many long-time customers, the hosting change is anything but a sweet switch. We found many online forum complaints about a major downturn in website reliability and customer/tech support.

On top of our previous mediocre review of Yahoo Merchant, this isn’t good news for consumers looking at Yahoo Merchant as an easy alternative. Although you get unlimited bandwidth, storage and number of products, Yahoo Merchant still lacks administrative tools and functionality that are fairly standard for ecommerce websites.



  • Inexpensive for free domain name, unlimited products, storage and bandwidth
  • No transaction fees
  • Easy-to-use platform
  • 30+ integrated apps
  • Lacks a number of admin tools and functionality compared to other platforms
  • Mobile storefront only available through integration
  • No built-in POS system
  • Level of SSL encryption unavailable
  • Numerous customer complaints about poor tech support

Pricing & Tech Specs

All plans include unlimited number of products, storage and bandwidth and $450 worth of Yahoo ads for free.

 LiteBasic Professional Premier
Price Per Month$14$29$79$299
Transaction Fee1.5%1.5%1%0.75%
Number of Products10UnlimitedUnlimitedUnlimited
Storage Space1GBUnlimitedUnlimitedUnlimited

Comparison Table

 Winner: Shopify2nd Place: BigCommerce3rd Place: 3dCartCoreCommerceFortune3Pinacle CartShopping Cart EliteYahoo Merchant
Lowest Price per Month$9.00$29.95$9.99$40.00$9.95$29.95$29.00$29.00
SKU's Included in Lowest Price25Unlimited1030020Unlimited25Unlimited
Activation Fee (One-Time)NoneNoneNoneNoneNoneNoneNoneNone
Per Transaction FeeNone2.2-2.9% + $0.30NoneNoneNone - 1%NoneNone0.75% - 1.5%
Storage Space1GB - UnlimitedUnlimitedUnlimited1GB - UnlimitedUnlimited1GB - 50GBUnlimitedUnlimited
BandwidthUnlimitedUnlimited2GB - 250GB4GB - UnlimitedUnlimited2GB - 100GBUnlimitedUnlimited
In-House Credit Card ProcessingCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkExtra CostCheckmarkCheckmark
PayPal CompatibleCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmark
Social Media IntegrationCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmark
Live Online ChatCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmark
24/7 SupportCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmark
Free Trial14 Days15 Days15 Days15 Days30 Days14 Days7 Days
Mobile StorefrontCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkIntegration Only
Sales and Inventory ReportsCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmarkCheckmark
Payment Gateways70+60+140+50+50+30+10010+
Advertising CreditCheckmarkCheckmarkCheckmarkCheckmarkCheckmark
Free SSL CertificateSharedSharedSharedSharedSharedSharedShared
Unique Domain NameExtra CostExtra CostFreeExtra CostFreeExtra CostExtra CostExtra Cost
Amazon & eBay SyncCheckmarkCheckmarkCheckmarkCheckmarkAmazon OnlyCheckmarkCheckmarkeBay
Winner: Shopify2nd Place: BigCommerce3rd Place: 3dCartCoreCommerceFortune3Pinacle CartShopping Cart EliteYahoo Merchant

Who’s Your Pick?

These companies have too many cons? Don’t forget to checkout our top 3 in our main e-commerce platform comparison. Now that you’ve had a chance to review a whopping 16 e-commerce platforms, we’re curious – whom would you go with? And if you decided against using any of these, we’d love to hear your reasons!

About The Author:

While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations in the late 1990s, Sally began a long career researching and writing about business, technical and scientific topics.

Her decades of experience as well as a passion to stay on top of the latest online tools and resources combine to help small businesses (and freelancers like herself) flourish. Her work has appeared in many notable media outlets, including The Washington Post, Entrepreneur, People, Forbes, Huffington Post, and more.

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