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Learn about the various ways to promote, brand and sell your product or service. Includes email marketing, social media, online advertising, affiliate marketing, branding, graphic design and more.

Best Marketing Automation: Salesforce vs Infusionsoft vs Hubspot vs Marketo vs Pardot vs Eloqua vs Silverpop vs GetResponse & More!

Looking for someone to help you find the right buyers, execute campaigns, develop great leads, and deliver a high return on your marketing investment? You might be in need of marketing automation software. We're going to break down the top marketing automation providers to determine who is the best for you and your budget... Read More »

Benchmark Email Review: An Affordable Solution for Small Business

Man on email on iPhone

Benchmark is one of our favorite email marketing software solutions for small businesses and nonprofits. Why? Because it offers free surveys, polls and event marketing, as well as the option of purchasing a dedicated server ($199 one time fee) and a private IP address ($30/month). Most email marketing service providers don't offer these features. Benchmark has a great reputation and pricing starts reasonably at $11.95 per month. Read further in our Benchmark Email Marketing Review to see why it might be the best fit for your email marketing needs... Read More »

Email Marketing Battle: GetResponse vs AWeber vs MailChimp vs Constant Contact vs Vertical Response vs iContact & More!

Best Email Marketing Service Review

If email marketing isn't a part of your business, the number one question we ask you is: what are you waiting for?? Want to send an email to your prospective customers but not sure where to start? You are not alone! Email marketing has become a must to keep your customers engaged and your business booming. As with most things tech-related, email marketing is growing exponentially, not just with the number of service providers out there but with the increasingly advanced tech features that are becoming the norm The days of one email marketing service dominating the market are gone - there are SO many good ones to choose from (in fact, we review over 20 here!). But how do you even begin to weed them out? That's where we come in. We've broken down the most popular email marketing service providers out there and given you recommendations on our Top 3 winners for Best Email Marketing Service provider. You'll also find our "Best of" reviews helpful to choose the best email marketing service provider specific to the type of business you have and other needs... Read More »

Interview with Amalia Bercot: CMO at SendinBlue

Amalia Bercot

SendinBlue is our top pick for best email marketing platform for ecommerce and we had the chance to interview their Chief Marketing Officer, Amalia Bercot. Based in France, Amalia heads up the company's marketing and acquisition efforts which has resulted in vast growth to over 20,000 global customers in just five short years! Find out more about how they did it and how SendinBlue can help your small business succeed through email marketing in our exclusive Q&A session... Read More »

Best Affiliate Programs for Publishers: ShareASale vs Commission Junction vs LinkShare & More

Are you looking for a way to make some extra cash with your website or blog? If you get good traffic to your website, then as a "publisher" you can make a nice income by participating in affiliate marketing programs through the most popular network portals like CJ, ShareASale, Rakuten, etc. Read more to learn how to get started with the best affiliate programs... Read More »

Best Webinar Software: Adobe Connect vs GoToWebinar vs WebinarJam vs ClickMeeting vs ClickWebinar vs AnyMeeting vs JoinMe & More!

Girl hosting webinar on computer and phone

Are you considering adding webinars to your small business's array of marketing tools? You're not alone. Webinars are one of the most popular — and effective — ways to drive traffic to your business and convert interested parties into new customers. But where do you start? Our digital age comes to the rescue once again! There are dozens of online webinar hosting services that do a lot of the work for you, everything from webinar registration to sales lead analysis. Read our best webinar software reviews to see which service fits your budget and marketing needs... Read More »

Quick Guide: Email Marketing Terminology

Laptop with book and glasses

Feeling a little overwhelmed by some of the email marketing lingo (emsp, autoresponder, split testing, say what?) being thrown around in your office, don’t worry! We’ve put together a list of common email marketing terms for you. These terms may sound Greek when you first hear them, so we've prepared easy to understand definitions. These are referenced often in our reviews, so feel free to keep this open in a browser tab for convenient reference... Read More »

MailChimp WordPress Integration: Transform Traffic Into Customers

Logos in equation

Do you want to bump up your WordPress site's marketing exposure? One surefire method is to convert your site's visitors into subscribers. And there's an easy and affordable way to do just that — by using a plugin to connect your site with MailChimp, the hugely popular (and affordable) email marketing service. What's the best Mailchimp plugin for WordPress? Our vote goes for MailChimp for WordPress created by ibericode. Here we'll tell you what this plugin can do for your company's marketing goals and why we chose it for our sites' MailChimp WordPress integration... Read More »

MOO Business Cards Review: Does MOO Deliver?

Lady holding business card: MOO Business Cards Review

You might wonder if business cards are still relevant in our digital age. The resounding answer from experts is: absolutely! So far, business cards are standing the test of time as a proven and successful hand-to-hand marketing vehicle. But what's changed in our competitive world is the need for stand-out business cards. Not all companies can deliver these knock-outs like MOO cards can. High-quality business cards are MOO's specialty, but they've moved into the high-tech age as well. Read our MOO business cards review to see what they have to offer and why we've chosen them as our best Business Cards Online... Read More »

What Are the Best Social Media Management Tools? Sprout Social vs Buffer vs Hootsuite and More!

Snapchat, Slideshare, YouTube, Google Plus, Periscope, LinkedIn, Instagram, Pinterest, Facebook, Twitter... you name it! There are more social media channels than we know what to do with. It's difficult to keep up with the latest tools, tricks and trends. But even more tome consuming to create and post content and track the effectiveness of it all. Enter social media management software to help you get the job done. they offer a one stop place to post, analyze and monitor all of your social media efforts, alleviating the pain of having to log in and out of dozens of accounts and websites regularly... Read More »

Use this Sprout Social Review to Simplify Your Social Media

SproutSocial review

Are you overwhelmed with keeping up with all your social media stats? Facebook, twitter, Pinterest, Instagram, Google Plus, Vine, Flickr - it can all become too much to manage. But, do not dismay, there are social dashboard tools to help and one of our favorites is Sprout Social. It is not only an extremely useful social media monitoring tool but also is very affordable at only $39 per month. If you think about all the time you are spending tracking all those fans, followers, retweets, +1 and conversations, it does not take long to see clearly that time saved with an effective management tool is worth much more than a monthly cost of less than ten bucks! We at Cover Story Media and We Rock Your Web use Sprout Social to track, publish and engage on social media and wanted to share some of the features of this tool so you can get started benefiting from it as well... Read More »