Marketing

Snapchat, YouTube, LinkedIn, Instagram, Pinterest, Facebook, Twitter… you name it! There are more social media channels than we know what to do with. It’s difficult to keep up with the latest tools, tricks and trends. But even more tome consuming to create and post content and track the effectiveness of it all. Enter social media management software to help you get the job done. they offer a one stop place to post, analyze and monitor all of your social media efforts, alleviating the pain of having to log in and out of dozens of accounts and websites regularly…

MailChimp has the best free subscription plan of any email marketing service provider out there. Along with the long list of features including unlimited image hosting, Google Analytics and the integration with hundreds of apps, MailChimp is an excellent choice for beginners or those who have limited funding…

If email marketing isn’t a part of your business, the number one question we ask you is: what are you waiting for?? Want to send an email to your prospective customers but not sure where to start? You are not alone! Email marketing has become a must to keep your customers engaged and your business booming. As with most things tech-related, email marketing is growing exponentially, not just with the number of service providers out there but with the increasingly advanced tech features that are becoming the norm The days of one email marketing service dominating the market are gone – there are SO many good ones to choose from (in fact, we review over 20 here!). But how do you even begin to weed them out? That’s where we come in. We’ve broken down the most popular email marketing service providers out there and given you recommendations…

It’s tough for email marketing companies to separate themselves from the pack. iContact offers a strong set of features at a highly competitive price, but so do several other services. What does iContact provide that you may not find with other email marketing services? 

Benchmark is one of our favorite email marketing software solutions for small businesses and nonprofits because it offers free surveys, polls and event marketing, as well as the option of purchasing a private IP address ($28.95/month). Most email marketing service providers don’t offer these features…

GetResponse is an easy, user-friendly program to create and manage your email marketing. All of its features, from creating top quality emails to tracking and reporting campaigns, are surprisingly simple to use and understand…

Have you ever wanted to take your graphics and design up a notch but not sure where to begin? Fonts and Dingbats (or character fonts) are a simple way to be creative without spending a lot of money. There are hundreds of free fonts (also commonly called typefaces) on the internet and installing custom fonts on your Mac operating system is quite simple – once you know how to do it! Here are some easy steps on how to download, use and make the most of the fonts on your Mac operating system…

Looking for someone to help you find the right buyers, execute campaigns, develop great leads, and deliver a high return on your marketing investment? You might be in need of marketing automation software. We’re going to break down the top marketing automation providers to determine who is the best for you and your budget…

Social media is not only useful to increase your brand’s exposure, it’s also an important ranking factor in Google’s search algorithm. Top ranking sites typically have a high number likes, shares, +1’s, tweets, and so on. If you’re on WordPress, having a social media plugin installed that connects you and your readers to your various social networks is a must…

This guest post from DJ Waldow gives great insight into 4 components that every killer email should have. DJ has nearly a decade of email marketing experience and currently lives in San Francisco where he consults on email marketing and social media. He does many speaking gigs at conferences around the country too so keep an eye out for him coming to a city near you! Thanks again DJ for your time and helping our readers make the most of the email marketing. Here we go…